This project was about bringing together a showroom dedicated to the world of design objects inside the architecture of an existing building: « The Orange Cube ». The intention was to bring the worlds of Architecture, Design and the uniqueness of the site in Lyon together into one experience.

JAKOB + MACFARLANE decided to take the language of the Cube, which is based on the fluid movement of the River Saône and in a sense project this movement inside the space of the showroom. Thus imagining the space as an extrapolation of the façade, a virtual three dimensional river or volume containing a long porous wall whose 60 “alvéoles” are filled with furniture. This wall wraps around the space of the showroom forming an L. The spectator moves from the spectacular entry wall towards more intimate spaces on the river side. Each “alvéole” is unique in seize and form allowing thus an intimate and private view of each design piece.

The platforms on the floor, made from a series of kitset pants, imagined like islands, can become stages for different thematic presentations.