REDUS is a Mexican tech-company that began developing software and created a technological platform for buying and renting real estate, which offers a local partner plan to the real estate market interested in choosing their territory for further developing. Owning a property means security, wealth and even a good choice of business. REDUS opens its doors to investment in major developments for every sector.
People today seek to generate their own income and manage their own time, they also seek to trust their own ability to improve their quality of life; consequently, REDUS has developed a long-term strategy that will strengthen its market position by entering the commercial environment in Paseo de la Reforma with its new offices.
The design was based on a new trend of design and architecture that understands that good ideas need real and suggestive physical spaces, spaces that have the power to attract creative talent from different sectors.
The importance of generating a culture that promotes innovation and the creation of new ideas is finally being embraced. The generation of such a culture will have a direct relationship with the skillful, functional and aesthetic planning of the space. The entrance tour begins with an access tunnel with exposed projects, that show what is being built in images and videos as work experience. The welcome wall greets the visitor with its name and a distinctive phrase, connecting it immediately with the corporate identity.
Thus, as they walk they discover different spaces that break with the preconceived image of a regular office, an example is a Ducati motorcycle installed at the reception symbolizing that all creation needs the right space to allow free rein to its true nature.
The image in general creates a hybrid feel between modernity and avant-garde, the combination of materials and color accents give this place a dynamic and flexible character that forces the user to interact in different work scenarios. The use of red hexagons as a symbol of structure, force and order that surrounds the franchise space, reinforces the purpose of being an organization that seeks the best conditions for the generation of ideas; where the additional point in the work areas is to provoke inspiration and trigger innovation.
The entire color of the space responds to the corporate DNA, where neutral and warm tones were combined to increase concentration and productivity; with details punctually marked in slab pavers colored in white and red, even installations climbing through the walls to energize the people who inhabit it. The eagerness for the creation of different experiential zones exudes from the essence of REDUS, a company that awaits the next user, someone who is definitely not wired the same way as others.
