dan pearlman has now designed for a third time the exhibitor stand for ROCA, the bathroom solutions manufacturer, at the ISH World’s Leading Trade Fair in Frankfurt. In contrast to the previous years of partnership in 2009 and 2011, this year’s challenge consisted in highlighting not simply the brand but its products as well. This year the three themed zones represented ROCA’s brand expertise and their bath solutions as a full-spectrum bathroom experience. Each section of the exhibitor stand featured a different colour to highlight the different zones.
The section showcasing the partnership with the premium brand Armani was presented in luxurious black. Available since 2010, the collection is distinguished by its unique design and superior quality. Here two brand leaders join forces, demonstrating their brand expertise.
In the white, minimalist-designed product zone, the ‘Browse Your Bathroom’ theme presented new ideas for a variety of bathroom solutions. From bathtubs to fittings, ROCA’s portfolio of wares impressed and inspired visitors. But presenting sophisticated design and a range of bath solutions products wasn’t the only focus: emphasis was also placed here on managing responsibly the resource that defines this industry: water. The efforts of the We Are Water Foundation forms an important part of ROCA’s brand identity this year as well and highlights the importance of water and water conservation. Info texts and maps introduce the visitor to the work of the foundation and raise awareness for managing this limited resource responsibly.
In the Media Plaza section it was all about showing one’s colours. Throughout the tradeshow the loud colours caused quite a sensation. Here multimedia presentations welcomed visitors and provided them with their first highlight upon entering the stand.