ROWEN esaka
Takeshi Asano

ROWEN esaka

Naoya Matsumoto design as Architects

A hair salon on the fifth floor of a multi-tenant building in Osaka designed by Naoya Matsumoto Design.

 

With “low price, high quality, speedy” as its brand concept, this salon has 13 stations and 4 wet stations  set within about a 43㎡(460 ft2)space. Itssmooth flow planning and a space composition of “as is” features and sharply defines the concept.


First, we boldly set double-sided styling stations right in the center of the floor and secured enough space on both sides for themain circular flow. Around the cutting area,partitions with uniform heights of 1500mm are arrangedbetweenboth the shampooingand the reception areas- which also work as storage lockers, which mildly obstruct the view, but are less oppressive. 


“Things that already existed”, “things that are newly created” and “things in process”: these three elements are elaborately mixed in the space to createsome kind of unusual feeling, which will not be described as “low cost”, but lead to a new value of “as is”.

 

Setting their prices low broadens the range of customers, and it requires a stronger will to keep their uniqueness without getting caught up infollowing trends. There will be more demands for designing a space which creates a new value that resonates with a wider range of customers.

Project Credits
Product Spec Sheet

ElementBrand
ManufacturersMagis spa
ManufacturersALC
ManufacturersPanasonic Corporation
Product Spec Sheet
Manufacturers
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by ALC
Manufacturers
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