The showroom for Libra, a company that manufactures PVC window frames, needed to be comfortable for receiving clients and hosting events, while also serving as a showcase for its products—displaying the widest range of possibilities for window frame applications—yet maintaining an elegant and timeless aesthetic.
For this reason, we proposed developing a standardized module that would allow the showroom to be replicated in other cities or expanded in the future at its current location in Nova Lima, where it is situated in the factory's parking lot. We used three modules: two dedicated to a lounge area for welcoming visitors and one for the commercial team. The lounge allows for a more relaxed client experience, whether by serving coffee at the island or seating them on one of the sofa sides. The office can also be easily rearranged into a meeting room by placing the table in the center.
We opted for a minimal, neutral material palette to highlight the window frames. The exposed black metal structure naturally divides the modules, helping to organize the spaces. The floor features a vinyl surface with a concrete texture, while the ceiling and walls are clad in wide vinyl slats with a wood texture, adding warmth to the environment.
On the façade, we used sliding and pivot doors, as well as windows with various opening types: casement, sliding, top-hung, tilt-and-turn, and a corner window with an integrated blind, all in a black finish. Inside, separating the commercial area, there is a 4.5m-wide by 3m-high door in a white finish. Externally, three sliding sunshades with a wood finish were installed.
Team:
Architects: Liga Arquitetura e Urbanismo
Lead Architect: Bárbara Fonseca
Architectural preliminary project: Benonino Neto
Executive breakdown: Diandra Noemí
Photographer: Danielle Mendes
Materials Used:
Vinyl Ceiling: Ceiling and wall finishing
Durafloor: Vinyl flooring
Marelli: Corporate furniture