SK T PLACE Jonggak Store Implication and Expansion of Contents in Cells SK T PLACE Jonggak Store is SKT Store’s premium version. T PLACEis a new offline spot designed to share the vision of 5GX and offers the ICT Service Platform that provides services based on data. Also, it is a broad community space that interacts with the local community and commercial sphere. It has adopted the concept of cells as a factor that brings SK Telecom’s business and ICT technology to customers and offers customers’ experience with brand.
The cells are expanded verticals and horizontally as the smallest unit of T PLACE BIZ ZONEto capture and contents and build the space. The space is divided into BIZ ZONEandICT EXPERIENCEZONE.BIZZONE promotes SK’s brand value and vision in the era of 5G beyond selling the devices and consulting the customers. ICT EXPERIENCEZONE allows the customers to experience the ICT technology on various future-oriented platforms, including AR, VR, and AI. The cells on the walls are expanded vertically to convey the contents and provide service features.
The features are classified into three levels vertically. The Gold Level exhibits PR and devices along with product descriptions. The Silver Level houses the battery station and service bar. The Sub Level on the topmost and bottommost parts is the storage for employees. The table-like cell is determined by the structure of store and quantity of necessary services. The cell is emptied and filled by device display, services, and consultation tools to create the optimal structure. SK T PLACE Jonggak Store functions as a space of innovation and technology leading the era of 4th Industrial Revolution as the leader of 5GX service. It is also valuable as a space that looks out to the historical Boshingak through the cells conveying future value.
