Superchulo Canalejas opensits doors with an interior design project thatelevates the brand to a more mature and compelling stage. The studio led by Pablo Roig responds to the brief by Rebeca Toribio (brand founder) with a space conceived to capture the attention of passers-by while reinforcing Superchulo’s identity through materials, volumes, and color.

The project unfolds from a continuous natural surface of pigmented lime mortar in terracotta tones that covers floors, walls, and ceilings, creating a unified base. On this canvas, staggered ceiling heights and curved geometries shape the spatial narrative: integrated benches follow the undulating lines above, defining seating areas, while the cellulose projection on the ceiling enhances acoustics and adds comfort. The fluidity of the curves evokes organic elements and allows for a clear, intuitive circulation flow. Materiality is honest and tactile. Beyond the terracotta mortar, the palette incorporates natural woods and bold-veined marbles for the bar and counter areas, balanced by linen and cotton textiles in the seating. Hanging vegetation is introduced as a soft-scape element, contributing to both comfort and the project’s natural atmosphere.

Superchulo’s identity emerges through color accents: the iconic Phantom chairs in pale pink by Vitra—now a hallmark of the brand—coexist with more contemporary designs such as Teulat chairs.

Small Klein blue ceramic vases from Marrakech are distributed as visual anchors, establishing a direct dialogue with the gastronomic concept, where each dish celebrates the earth and its chromatic diversity.

The collaboration with Santa & Cole gallery made possible the mural intervention by artist Paulina Silva, who works with natural pigments and forms inspired by abstracted landscapes and floral motifs, reinforcing the visual cohesion of the space. Her piece draws the eye to the heart of the dining room, establishing a connection between art and architecture that highlights the values of authenticity and transparency.

As night falls, lighting takes center stage, accentuating the curved geometries and emphasizing the volumes. The mural gains a dramatic presence, while bespoke luminaires designed by the studio create intimate points of light that define a warm, welcoming ambiance.

Superchulo Canalejas operates continuously— serving breakfast, lunch, coffee, and afterwork gatherings—and sets a new benchmark for healthy dining, where interior design becomes the main vehicle of communication and experience.

Team:

Architects: Pablo Roig Interior Design Projects
Mural Art: Paulina Silva
Floral Art: Rubén Cano
Styling: Flor Santos Fauste

Photography: German Saiz

Materials Used:

Textiles Güel Lamadrid
Textiles Gabriel
Phantom Chairs: Vitra
Clipse Chairs: Teulat
Sl Ant Table L Amp: Hay
Sc53 Table L Amp: Adntradition
Mural Ceramics: La Oficial