To showcase the esteemed collaborations between Swarovski Elements™ and 15 world renowned Menswear designers (inclusive of Bally, Borsalino, Hugo Boss, Brioni, Dior Homme, Emporio Armani, Ermenegildo Zegna, Gianfranco Ferre, Marni, Piombo, Pringle of Scotland, Roberto Cavalli, Salvatore Ferragamo, Umit Benan and Max Kibardin) we were commissioned to transform the showroom into a luxury lounge that would amplify the individual designer brands yet provide a visual through-line for the collection as a whole.
Ultilizing rich brown leather furniture and carpet, metallic flocked wallpaper, towering ornamental mirrors, glittering smoked glass chandeliers and illuminated product displays, we created a warm, inviting environment that immersed guests in luxury and elegance for the preview. Staging the collection in vignettes around the space provided ample highlighting of each individual brand name, yet retained the comprehensive.
