The brand captivates visitors at the Ambiente in Frankfurt with the »WMF Culinary Experience Market« and offers them an immersive experience of a premium marketplace. The concept allows WMF to present the various product groups and themes such as Preparing, Cooking, Dining & Drinking in a single, coherent look. At the same time, the respective communication zones offer the visitors orientation and clearly convey information about the products. The focus of this year’s show is on the highlight products »Fusiontec« and »Craftsmanship«, whose presentation accentuate both the brand’s innovative strength and its exceptional standard of quality. The experience is rounded off with two visitor activations on the subject of sustainability and the culinary display in the show kitchen.