New Retail Store Concept

New Retail Store Concept

DFROST Retail Identity
Aarau, Switzerland
Project Year
Peter Muntanion

Beldona Store in Aarau

DFROST Retail Identity as Architects

The first shop with the new concept has opened in Switzerland. This was the starter shot for the large-scale makeover of all Beldona shops, inclusive of a new communication and visual merchandising concept. As of now, the sensual lingerie will be displayed in dedicated collection capsules in a warm, natural ambience.

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Project Credits
Linneaus university in Kalmar
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Linneaus university in Kalmar

Kalmar, Sweden - Build completed in 2018
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