The multimillion-pound transformation of the five-star Central London hotel includes a full redesign of the ground floor spaces: reception, lounge, washrooms and updates to The Rockwell Bar, to create a stronger welcome statement and luxurious front of house space, along with the creation of six new unique guest suites built in the previously disused basement driving new commercial revenue opportunities. These suites are enhanced with state-of-the-art daylight-simulating LED lightwells, layered materiality, and custom-designed furnishings.

The design narrative, titled ‘Exotic Ports of Call’, takes inspiration from the building’s maritime past as the former headquarters of Cunard. Design references are drawn from the golden age of cruise travel and the cultural richness of destinations explored such as the Caribbean, the Mediterranean, and North Africa.