Designed by the Milan-based architecture firm Piuarch, the 10x9 sq. m UNIQLO Entrance Box is situated in Milan’s newly established Gae Aulenti Square, a central hub for diverse urban activities.
The UNIQLO retail space, located on the basement floor, is accessed from the square via a glass Entrance Box. The door and display windows are designed to offer a nearly uninterrupted view through the building, preserving the square’s usability. The height - 4.5 sq m - has been deliberately chosen to align with the transverse axis of adjacent building facades, fostering a vibrant interaction.
The organic shape chosen for the volume is in harmony with the existing buildings in the square, in particular the adjacent Porta Nuova building with its sinuous shape, also designed by Piuarch, and the IBM Studios by De Lucchi.
