mode:lina architekci is the author of the brand identity and the main designer of quick-service chain restaurants United Chicken (www.unitedchicken.pl).
Interior design system for United Chicken was created in such a way that the brand was easily recognizable in different locations even if the logo and branding elements are not visible.
The division of zones in a restaurant is easy to identify thanks to use of explicit colors: gray - the zone of communication, yellow and green - the zones of consumption. Placement of chairs and tables is naturally separated by differences in floor color and lowered ceilings. Basic and regular element of every United Chicken restaurant is green and C-shaped counter.
Although initially three United Chicken restaurant models were considered : restaurant, drive-in and a foodcourt, the concept continues to develop into unique solutions for the most demanding locations.
So far UC operates in following locations: United Chicken Koszalin (restaurant) United Chicken Bytom (foodcourt) United Chicken Września (restaurant) United Chicken Stargard Szczecinski (restaurant) United Chicken Płock (foodcourt)
