A SPACE ABOUT (ASA), the interior and product design studio based in Barcelona, collaborates with the prestigious Menorcan firm VIDAL & VIDAL to breathe life into a new chapter in the identity of its stores. With over 30 years of experience, VIDAL & VIDAL has entrusted the creative vision of A SPACE ABOUT, led by Laura Blanch and Noa Massanet, to create a space capable of reflecting the authentic values of the brand: craftsmanship, quality, and timelessness. The first project of this collaboration materializes in the new VIDAL & VIDAL store at Terminal 1 of the Barcelona Airport, a strategic location that seeks to captivate travelers with the essence and authenticity of the jewelry crafted in the workspace in Menorca, the headquarters of VIDAL & VIDAL.
The 50m2 space stands as a corner that invites customers to immerse themselves in the universe of VIDAL & VIDAL. The jewelry is presented on simple furniture that evokes the essence of the traditional workspace of the brand. The resulting atmosphere is serene, fresh, and bright, with cream tones and touches of color that pay homage to the nature of the island of Menorca. Laura Blanch and Noa Massanet, founders of A SPACE ABOUT, share their vision of the project: "Our main goal has been to create an identity that reflects the personality, essence, and origin of the brand. We have projected the 'Menorcan atelier' where the jewelry is created with care and dedication, and we have accompanied the space with colors, shapes, and materials that remind us of Menorca, inviting customers to discover its pieces and feel part of the VIDAL & VIDAL family."
The reinterpretation of the original workspace is evident in the display of the jewelry, where the furniture recalls the artisanal workspaces. Wooden trays around the perimeter of the store, just as the jewelry is stored in the original workshop in Menorca, a central table with metal drawers reminiscent of the typical worktables of the workshop, and a central panel on the wall for hanging images simulating the boards where tools are hung in traditional workspaces, are elements that create a cozy and familiar environment. This design reflects the closeness and honesty of the brand, positioning it uniquely to connect with both new generations and its regular customers.
Marta Vidal, Brand & Product Manager of VIDAL & VIDAL, states, "This is a strong bet for us in every sense, both aesthetic and strategic, forming part of a plan to open new channels and consolidate the brand. We are leveraging our strengths to move forward without disconnecting from our natural audience while reaching new customers who do not yet know us and for whom VIDAL & VIDAL can be."
With this collaboration, A SPACE ABOUT and VIDAL & VIDAL have succeeded in merging craftsmanship and tradition with a contemporary and welcoming identity, marking a milestone in the expansion of the brand in the jewelry market. The new store at Barcelona Airport is a tangible testimony to this successful synergy between design, tradition, projection, and authenticity.
Team:
Architect: A SPACE ABOUT
Photography: Enric Badrinas
