The XD store is conceived as a showroom for the Xenia fashion brand. The presentation elements, metal hangers and perforated sheet metal liners were custom designed for the project. The concept allows for easy adaptation to different spaces and quick assembly through prefabrication. After the initial XD pop up store in the Designer Outlet Center, the concept was utilized again in a retail store in Gundulićeva Street in Zagreb.
All of the project's elements were conceived and custom designed as an extension and continuation of the unique, innovative and unconventional style of the XD brand. The dynamic impression of the steel hangers, in contrast to the monochromatic basis of the space (rough-structured walls, perforated sheet metal lining and full-length wall mirrors), sets the tone of the atmosphere, providing clients with a one-of-a-kind and enjoyable experience of exploring each collection’s new models.
The expressive hangers are spatial grids leaning against slender steel mounts. Their unusual form allows an unobstructed overview of the space, at the same time increasing the number of garments that can be shown simultaneously without crowding the space. Arranged along the margins, the hangers create a dynamic visual frame of the space.