My main goal in this project was to create an image that would be strongly connected to both Euromax Aludesign brand and cultural character of the dutch architectural context.
The Euromax logo with its shades of blue reminded me of antique dutch ceramic tiles.
To showcase the possibilities that this product offers I have decided on more playful design approach and started playing with scale, form and details of tiles. Trying to achieve a modular, classic yet contemporary proposal.
Then I took most popular things we think we know about Netherlands (such as tulips, bikes and clogs) and turn them into contemporary graphics mixing them together with the logo of the company.
The scale of the design allows it to be interesting from far as well as in a closeup.