Depois de muitos anos do projeto do Hotel Fasano nos Jardins, fomos convidados a projetar os interiores do novo empreendimento de uso misto do Fasano na região do Itaim. O Fasano, reconhecido mundialmente como uma realização familiar que oferece o melhor da gastronomia e hospitalidade, e com uma história que se estende por mais de 100 anos, está presente em São Paulo, no Rio de Janeiro, em Salvador, em Belo Horizonte, na Fazenda Boa Vista, em Angra dos Reis e Punta del Este, no Uruguai. Este novo empreendimento, um complexo com hotel, bares, restaurantes e apartamentos residenciais, oferecerá a excelência que fez do Fasano um nome reconhecido no Brasil e no exterior. Os apartamentos, com quatro suítes, em torre única, tem seus interiores projetados pelo Studio MK27. Nós quisemos manter a identidade e tradição da marca Fasano neste projeto, localizado em um bairro com perfil cada vez mais jovem e dinâmico.

O uso de materiais naturais como piso de caco de Ardósia, o forro ripado de madeira e as paredes de painéis de Nogueira, gera a atmosfera acolhedora do apartamento. O espaço é amplamente iluminado pelo pano de vidro piso-teto que liga a sala ao terraço. A parede oposta é coberta por uma estante e uma lareira de mármore griz Armani e separa a área social da área privada. A cortina dupla, de linho e macramé, filtra a luz e equilibra o chiaroscuro entre a luz natural e as superfícies escuras dos painéis e móveis.

A sala tem 3 ambientes organizados por tapetes de cores neutras que balizam as diferentes atividades e momentos: um cantinho da lareira, mais intimista, o estar propriamente dito e o jantar, ligado à cozinha gourmet. Cada layout é composto com luminárias de piso, sofás e poltronas, mesas laterais e centrais que criam uma dinâmica rica entre volumes e texturas. Peças modernistas do design brasileiro, como a mesa de centro pétala do Zalszupin estão misturadas aos conterrâneos contemporâneos, como a mesa de jantar do Jader Almeida, e aos clássicos internacionais, como a luminária de piso do Isamu Nogushi, a luminária de piso do arquiteto finlandês Alvar Alto e os pendentes da mesa de jantar do arquiteto americano George Nelson.

A circulação continua e circular do apartamento segue mesmo clima e materiais, pontuada por algumas arandelas esculturais. Já nos quartos, o piso é de madeira e o forro branco, para que os espaços menores fiquem mais claros.

The Itaim Bibi neighborhood, in São Paulo, welcomes a new mixed-use development, Fasano Itaim, including a hotel, restaurants and residential apartments. The architecture project, in an area with 5,000 square meters, is signed by firm aflalo/gasperini arquitetos, with interior design by Studio MK27, developed and construction by Even. The entrance to the Fasano hotel is on Pedroso Alvarenga street, while the residential is accessed on Galeno de Revoredo street.

The development introduces Grupo Fasano's first residential unit in São Paulo. With the impressive height of 143 meters, the building has 64 apartments, with 285 square meters each, and the penthouse displays two double units with 500 square meters including a private swimming pool, living and service areas on the first level and bedrooms on the upper level.

The residential building's height provides an exclusive view of the densely green neighborhood of Jardim Europa from every apartment, with a large 22-meter-long balcony. “With this exclusive location, we had the possibility of constructing a residential building with high added value, overlooking Jardim America, which goes as far as Avenida Rebouças, on the other side of 9 de Julho. Therefore, it was decided that the building should start at the highest possible point, and the first floors were built on the high podium. Thus, the tower would be higher than the smaller buildings on avenue 9 de julho", added Luiz Felipe Aflalo Herman, directing partner at aflalo/gasperini arquitetos.

The hotel's building is 75-meters high, with 107 rooms ranging from 30 to 190 square meters, on 18 floors. In addition to the hotel rooms, this building also has the hotel leisure areas with an infinity pool and solarium on the top floor, providing a panoramic view of the neighborhood. On the residential building, the leisure areas are located on the base level, 15 meters up from street level, with a tree-top view overlooking Jardim Europa.

The challenge in the architecture project was to qualify the narrow side of Galeno de Revoredo street, parallel to the foundation, creating a pleasant, wooded boulevard with the entrance on Pedroso Alvarenga street. “To create an important access to the building and provide bedrooms with broader views, we significantly widened the street, which was previously only 5-meters wide," said Luiz Felipe.

According to Luiz Felipe, the urban plan of São Paulo includes interesting incentives for the areas of tourism, residentials and mixed-use. This allows for diversity of use and adds vitality to the space, making it attractive by day and by night. “During the day, the hotel attracts movement, and during mornings and evenings, the residential plays this part. This flow brings security to people living in this new urban environment”, added Grazzieli Gomes Rocha, directing partner at the firm.

The project's architectural language was developed with simple volumes and natural, elegant materials. The development's vertical volumes explore the use of slated concrete, the aluminum finish in corte steel marks a 120-meter-high vertical element superimposed to a horizontal volume at the base, covered with bricks, recovering the visual identity of the first Fasano hotel. On the ground floor, without fences, the clear glass closure visually integrates the inside to the outside, with a beautiful green area.

“We seek to create a minimalist architecture, using few materials and choosing them elegantly, so that the shape of the building displays a unique aesthetic. For us, it is important to consider how the building will age and interact with the city. We want out building to age gracefully, therefore we avoid fads. It is essential that buildings are durable, but also a quality contribution to the city, modifying the look and enhancing the neighborhood”, noted Luiz Felipe.

Team:
Architect: aflalo/gasperini arquitetos
Interior Design: Studio MK27
Photography: Pedro Mascaro

Material Used:
1. Acoustics: Harmonia Acustica
2. Air-conditioning, acclimatizing and pressurization : Willem Scheepmaker & Assoc. Ltda.
3. Automation and control: Apply and Solve
4. Windows: EC Engenharia
5. Electrical, hydraulics and fireproofing: SPHE Engenharia de Instalações
6. Concrete Structure: Avila Engeharia 
7. Metal Structure: Baltec Engenharia
8. Foundations: Consultrix Engenheiros Associados Ltda.
9. Lighting: Studio IX
10. Sealing: Addor
11. Perspective: Neorama
12. Model: Fogassa
13. Accessibility: Arpa Arquitetura e Acessibilidade