Brand identity

An overview of projects, products and exclusive articles about brand identity

Project • By Contract Workplaces • Laboratories

Sudcorp | Ecuador

Sudcorp es una compañía ecuatoriana dedicada a la tecnología alimentaria que se encuentra en plena fase de consolidación y expansión internacional de su marca. Tras haber operado en un espacio reducido y compartimentado que generaba serias ineficiencias en la operación diaria, la empresa demandaba un cambio hacia la flexibilidad, la integración de sus procesos y el bienestar de sus colaboradores. Para acompañar esta transformación cultural y dar cabida a la creciente estructura de su equipo, Sudcorp confió en Contract Workplaces el diseño y la construcción de su nueva sede corporativa.  Bicubik - Andres El proyecto se desarrolló sobre una p... More

Project • By CO Mimarlık • Restaurants

OT Kafe Çanakkale

OT began in 2013 as a humour and literature magazine, whose first motto, "Maksat Yeşillik Olsun", was spoken by the cow in its original logo. That same year the magazine opened a small table in Galata where writers, illustrators and readers would drop by for tea and conversation. In 2014, OT Grup turned that conversation into a franchise café brand, and the studio created both its first concept and its spatial identity, translating the magazine's layered, witty and warm voice into architecture. The OT Kafe concept received a Highly Commended distinction at the European Property Awards 2015-2016. Since then the studio has designed 28 OT venues across Turkey, including new openings, relocations and renewals; the brand operates 14 branc... More

Project • By SCOPE Architekten GmbH • Sports Centres

SAP Arena Hospitality Suite: A Space of Transformation

To mark the 20th anniversary of the SAP Arena in Mannheim, SCOPE Architekten realized a comprehensive make-over of the SAP hospitality suite. Within just a few weeks, the 140-square-meter space inside the multifunctional arena was transformed into a spatial expression of SAP’s evolution – from a data-driven enterprise to a cloud-based company. The result is a brand environment that makes this shift tangible and invites employees, clients, and guests into a new, sensorially technological atmosphere. Philip Kottlorz Philip Kottlorz Philip Kottlorz Philip Kottlorz From Tech to Heart: When the Cloud Takes ShapeThe design follows a clear narrative: from data to cloud to next future. Visitors first encounter graph... More

Project • By Bureau vandervorm • Offices

Packsize

Designed by Cushman & Wakefield, the new Packsize office brings together a variety of work settings within a cohesive interior. The workspace balances focused work, collaboration and informal meeting areas, while a mezzanine above the production hall adds extra spaces for meetings and touchdown working. The interior is centred around a striking timber core that forms the heart of the office. A carefully selected palette of blue, green and grey tones, derived from Packsize's brand identity, creates a consistent atmosphere throughout the building. Each space has its own character, yet every element contributes to one coherent whole. Stijn Poelstra Bureau vandervorm joined the project at an early stage to translate the interior conc... More

Project • By Workspace Arquitectura • Offices

SOLCLEF Offices – Madrid

SOLCLEF’s new offices in Madrid were conceived as a warm, efficient, and highly functional workspace that reflects the company’s identity and fosters a more flexible way of working. Workspace Arquitectura executed the project using an integrated design-and-build approach, taking responsibility for the entire process—from interior design and technical development to construction, furniture selection, and final implementation. Spanning approximately 500 m², the project began with a completely open, empty floor plan, allowing the design team to create a bespoke workspace from scratch. Silvia Caballero Silvia Caballero Silvia Caballero Silvia Caballero The project's core concept was to combine warmth... More

Project • By AxisHouse • Banks

Handelsbanken

80 Holdenhurst RoadCreating a cohesive aesthetic for one of Sweden's leading banksFeaturing a Scandi-inspired design with a bold colour palette, Handelsbanken’s new offices in Bournemouth provide flexible, welcoming spaces which closely reflect the bank’s brand identity. Mikey Reed A multi-national bank with more than 160 branches across the UK, Handelsbanken needed to increase the capacity of their Bournemouth office. AxisHouse was tasked with fitting out their new, larger premises, following specific brand guidelines to achieve visual parity across all the bank’s offices. The Handlesbanken team appointed AxisHouse for our Corporate Identity experience and our reputation for delivering exceptional quality in a time... More

Project • By Contract Workplaces • Offices

Cabify Perú

Cabify is a transportation and logistics company operating in various cities around the world through its mobile application. Founded in 2011, the company began its expansion into Latin America just a year later, reaching countries such as Mexico, Chile, and Peru. Christian Vinces Cabify’s main office in Peru is located in Lima. After years of steady growth operating from coworking spaces, the company decided to take a key step in its evolution: establishing its own office. The new space needed to reflect its organizational culture, reinforce its brand identity, and adapt to an expanding hybrid work model. This move not only marked a milestone in its growth but also solidified its presence in the local market. Christian Vince... More

Project • By Saguez & Partners • Shops

The French Bakery : Good, raw, gourmet.

"BON, BRUT GOURMAND” Clement & Gwendal, two passionate bakers, delight the residents Docks area of Saint-Ouen-sur-Seine (in Paris suburbs). After the big success of their first shop, the two friends decided to open a second French bakery right next door to the offices of Saguez & Partners. The agency is committed to supporting young entrepreneurs and shopkeepers in their hometown, and naturally helped Clem & Gwen help them set up their shop (interior architecture, logo, identity, packaging).  Mikael Lafontan The store's interior is a sea of blue. It blends with the wood and brown of the bread. The concept? Imagine a design that matches the products and their world: good, raw, gourmet. Clem & Gwen are alread... More

Project • By Pedevilla Architects • Offices

Beton Eisack HQ

During an expansion from 2002, the headquarters of the Beton-Eisack company in Klausen had been supplemented by a striking office building by architect Armin Blasbichler, which ever since prominently forms the entrance to the company grounds in a levitating manner. The aim of the current project was – 20 years later – to create functionally efficient and pleasant spaces that would meet the company's changed needs while providing an appropriate stage for the concrete that is being developed and produced by the company. Fundamentally new is a space for seminars and other events. Gustav Willeit Gustav Willeit Gustav Willeit The building is accessed through a spiral staircase that rearranges the entrance situation in... More

News • News • 13 Dec 2022

Void Studio spatially reflects Leonara’s energy and dynamism in their latest salon in Mexico

Leonara studio’s Horacio branch, located in the Polanco neighbourhood of Mexico City is an expression of the brand’s everyday activity embedded through materials, textures and form. Designed by Void Studio, the beauty salon is an airy, inspiring, and whimsical space.  Zaickz Moz The idea of movement becomes the design’s core concept. Curved forms define the space; the spiral stairs, iconic mirror arches and playful pendant lights by David Pompa instil dynamism and a sense of flow. Additionally, a subdued palette of pink and pale wooden textures gives the space a soft and delicate feel.  Zaickz Moz The generous use of glass for the exterior and interior establishes a sense of amplitude whil... More

Project • By Bergmeyer • Restaurants

Shake Shack Somerville, MA

Like an ideal dining experience, an ongoing design partnership thrives on delivering fresh, high-quality menu offerings with consistent service. Caption Shake Shack's restaurant expansion has been a savory opportunity to introduce the Shake Shack brand experience and serve up its delicious menu items to a growing list of locations all over the USA. Our collaborative project approach and trusted partnership with the fast-casual chain has allowed us to take on many roles with their internal team over the years, including prototype design, implementation, interior design, and project architect, to name a few. Caption While every location consistently delivers on Shake Shack's brand and food service standards, the experiences are un... More

Project • By Bergmeyer • Shops

Everlane

Do we like to partner with socially conscientious brands that are raising the bar in the retail industry? Yes, we do. Everlane, known for exceptional quality, ethical factories, and radical transparency, has begun to selectively open more brick-and-mortar locations. When invited to work with their team on several new retail stores, our response was, “when do we begin?” Caption Initially brought on as Architect of Record, we also collaborated with Everlane on design decisions, executing their brand identity and aesthetic at new locations in Seattle and Georgetown. While there is recognizable brand consistency at every store, aspects of each location are also woven into the experiences. Both stores, for instance, were uniqu... More

News • News • 31 Jan 2022

Studio i29 develop a soothing green brand identity for Dentista dental clinic in Amsterdam

Combining a soothing green atmosphere with natural wood and sharp lines in clean white, Dentista aims to be a high-end practice for everybody who is serious about their health and beauty.  Thomas van Schaik The architectural design and brand identity for Dentista’s first dental clinic in central Amsterdam were developed by i29. Placing an emphasis on wellness, lush greenery separates waiting clients from the busy street outside while a sharp-angled green zone and reception desk separate the waiting area from the eight treatment rooms beyond.  Thomas van Schaik Special state-of-the-art technology including the X-ray and sterilization room is found at the back of the space.  Thomas van Schaik A hidden co... More

Project • By Adjaye Associates • Libraries

Winter Park Library and Events Center

Sited on the Northwest corner of Martin Luther King, Jr. Park, this new civic and cultural hub embodies the values of the park’s namesake and is envisioned as a space for community empowerment and edification. As part of an extensive revitalization of the park, the new hub is in harmony with the unique tropical ecology of the site and is conceived as a micro-village of three pavilions, each of different scale and function but which share a common formal language. The village is comprised of a new two-story library, an event center with rooftop terrace, as well as a new welcome portico that ushers users from the street and unifies the three structures. Chad Baumer Guided by biophilic design principles, all three pavilions--compo... More

Project • By BDP Quadrangle • Offices

Artscape Daniels Launchpad

Artscape Daniels Launchpad, a new arts-focused co-working facility, blends diverse artist and maker studios with entrepreneurial training programs and resources to support the incubator's unique focus on creative entrepreneurship and business development. Strategically located in Daniels City of Arts, a new office condominium building overlooking Lake Ontario in Toronto's emerging East Bayfront, the facility situates its members in a community of creativity and innovation.   Artscape asked Quadrangle to transform the new 35,000 square foot facility into a luminous, accessible, and tech-enabled interior that would inspire creativity and professionalism in equal measure. “One challenge presented by the project”, says Quadra... More