Brand identity

An overview of projects, products and exclusive articles about brand identity

Project • By EntroHospitals

NYU Student Health Center

With hundreds of college kids clamoring through each day, it’s no wonder the center was starting to look a little frayed. An uplift was in order. Working closely with facility directors, we brought the center’s and NYU’s branded color scheme to the entire space. More

Project • By EntroOffices

Downtown Yonge

Toronto’s Downtown Yonge Street was the focal point of a massive urban redevelopment project. Entro developed a new public identity and branded environment which recaptures the edge, diversity, and excitement of Toronto’s main street.   The logo celebrates the eclectic array of businesses and institutions found in the area, ranging from unique, family-run retail to the Eaton Centre and Ryerson University. Like pearls on a string, the tiny nuggets of diversity are displayed in the colourful dots of the logo.   The urban excitement of Downtown Yonge is emphasized by innovative graphics that brand the street. Special events and advertising are showcased to provide a revenue stream for the Downtown Yo... More

Project • By EntroLibraries

Seattle Public Library

Completed in 2004, the 355,000 sq.ft. Seattle Public Library acts as a community and cultural anchor. Entro, working with OMA and Bruce Mau Design, developed the library’s graphic identity, signage, and wayfinding systems.   Whimsical elements, oversized supergraphics, and giant title walls respond both to structural specifics and to facility users.   The program adds excitement and fun to the space while maintaining a calm environment for visitors. More

Project • By EntroShops

Oliver and Bonacini

Oliver & Bonacini is a successful restaurant chain based in Toronto. Entro developed the master brand with the objective of creating a flexible system that could be expanded as new restaurants were added to the group.   In keeping with the master brand, Entro crafted the brands for Oliver & Bonacini’s restaurants, Luma, Canteen, and Malaparte, situated within the Bell Lightbox, the home of the Toronto International Film Festival (TIFF).   The integrated brand strategy has been applied as identities for other downtown venues were created, including Bannock, Arcadian Loft, Arcadian Court, and Foodwares Market, located within the Hudson Bay Company. More

Project • By EntroArt Galleries

Weston Family Learning Centre

The Weston Family Learning Centre provides educational space at the Art Gallery of Ontario (AGO) for people of all ages to engage with and learn about art. Entro developed a new brand identity, fundraising brochure, and a signage and wayfinding program for the Centre.   The logo itself was rendered in the form of a drawing, with sketch lines around the words “learning centre.” The image evokes sketchbooks and the kind of conceptual play that is the beginning of all great creative projects.   For the signage and wayfinding system, we chose large, colourful letters, applied as vinyl film directly to the surface of walls. The words are all lowercase, emphasizing the democratic, personal and friendly styl... More

Project • By EntroOffices

Scotts Square

Elegance and sophistication are paramount at Scotts Square, Wheelock Properties’ luxury development in the heart of Singapore’s premier shopping district. Art and sculpture by such masters as Venet, Dali, Moore, Chihuly, among others, grace public and private areas. With several levels of upscale shops, restaurants, and personal services, the mall serves as podium for the 43-story twin residential towers above, accessed by private elevator. Our logo and graphics were architecturally inspired, and finely detailed with decorative flourishes and refined type against a palette of bronze, gold leaf, and stone. More

Project • By EntroBus stations

MiWay Mississauga Transit

MiWay, formerly known as Mississauga Transit, provides residents with bus service and transit connections beyond Mississauga’s borders. As part of a strategic initiative to rebrand, Entro developed the brand positioning, new name, logo, and complete visual language including the signage and wayfinding program.   Entro began with market research, stakeholder engagement and public consultation as part of this broader initiative to increase ridership. The positioning strategy of "a personalized, easy and stress-free” way to get to work informed all aspects of the refreshed transit system.   The signage program combines a strategic hierarchy of directional and wayfinding information with the corporate ide... More

Project • By EntroOffices

KING Toronto

The KING book is available to potential unit buyers as of October 2018 at the sales centres in Toronto and Asia.   Set to be one of the most radical housing development projects in North America, KING Toronto by Bjarke Ingels Group (BIG) in partnership with Westbank and Allied, looks to integrate community, identity and a welcoming sense of place into a scrupulously designed mixed-use residence.   The KING Sales Centre is one part of a larger project that included designing graphics, wayfinding and signage elements for the Serpentine Pavilion exhibit; four volumes showcasing KING Toronto’s designs; hoarding graphics for events; and advertising components such as posters and signage, as well as digital and print... More

Project • By EntroOffices

Artscape Launchpad

Artscape is a Toronto-based not-for-profit urban development organization that provides creative spaces and community development through arts-based programming. Their newest entity, Artscape Daniels Launchpad, acts as a marketplace of services, resources and opportunities and houses the latest tools, equipment and technology to support creative entrepreneurship. This art and design hub is the ideal environment for artists and designers to fully explore and realize their potential. Entro created a unique brand identity and visual language that we carried through to wayfinding for this breakthrough space.   The signature graphic element, which embodies the essence of the Launchpad community and place, is a black line at a seve... More

Project • By EntroHotels

Pickering Casino

A new destination in the Greater Toronto Area, Pickering Casino Resort by One Toronto Gaming is poised to attract thrill seekers from near and far, offering an impressive alternative to venues in Toronto, Barrie, and Niagara Falls. The state-of-the-art Pickering Casino Resort is multi-faceted, featuring a variety of original restaurants, a boutique hotel, performance venues, ample parking, the latest slots and table games.   Given its numerous components and its size — Pickering Casino Resort presented a unique opportunity for branding and visual identification. Entro conducted thorough background research and led collaborative discovery sessions with stakeholders, the outcome of which was a strong brand strategy, with... More

Project • By EntroOffices

OC Transpo

The City of Ottawa recently transformed its transit system, OC Transpo, by introducing a whole new service: the O-Train Line 1, a light rail line, replaced many of the bus routes which previously formed the basis of the city’s transit system. This galvanizing initiative encourages growth, economic activity, and urban vibrancy by increasing rider capacity and connecting Ottawa’s outer boundaries to the downtown, while helping both residents and the city’s many visitors access a wealth of landmark attractions.   These changes meant passengers had to learn new routes, new nomenclature, and new infrastructure. Our role was to design a place brand and wayfinding program that would orient people helping them to understand... More

Project • By EntroUrban Green Spaces

Weston Common

Entro turned to the use of vibrant colours, inspired by a community’s cultural richness and the hues used by a famous group of local painters, to help animate and create a new community space dedicated to the arts. Located just outside of Toronto, Weston Common’s Artscape Hub was created to build on the community’s existing creativity and cultural richness, offering a new and vibrant central gathering place for people to come together to create, learn and celebrate the arts both indoors and outdoors.   Featuring over 20,000 sqf of space for art studios, gatherings and community events, the project also adds new housing to the area with 360 rental apartments for the public and 26 affordable live/work spaces for artis... More

Project • By BDP QuadrangleOffices

Artscape Daniels Launchpad

Artscape Daniels Launchpad, a new arts-focused co-working facility, blends diverse artist and maker studios with entrepreneurial training programs and resources to support the incubator's unique focus on creative entrepreneurship and business development. Strategically located in Daniels City of Arts, a new office condominium building overlooking Lake Ontario in Toronto's emerging East Bayfront, the facility situates its members in a community of creativity and innovation.   Artscape asked Quadrangle to transform the new 35,000 square foot facility into a luminous, accessible, and tech-enabled interior that would inspire creativity and professionalism in equal measure. “One challenge presented by the project”, says Quadra... More

Project • By EntroStudent Housing

Campus1 MTL

Campus1, a network of independently-operated student residences developed by Knightstone Capital, sets itself apart by offering trendy and stylish design, along with affordable student accommodation proximate to key universities. The developer enlisted Entro to create a graphic design program including its logo and environmental graphics that seamlessly integrate with Diamond Schmitt Architects’ building designs and give each property a distinctive identity that is unique to its urban location.For the first Campus1 location in Montreal, Entro developed an abstract motif with energetic colours, patterns and shapes that was inspired by Montreal’s nightlife and cultural scene. According to Rae Lam, Partner at Entro, “For Montreal, we wanted to... More

Project • By YUDIN DesignRestaurants


The new family restaurant interior realized by the Ukrainian designers Aleksandr and Vladimir Yudin, from the studio YUDIN Design. The designers, inspired by the Italian region Calabria, the Japanese folding fan and the citrus slices, in addition to the interior design, created also the brand identity and concept of the restaurant, from the logo to all the exclusive elements in the interior, thanks also to the support of their workshop YUDIN Product.  More