Antoniolupi was born in the ‘50’s from intuition and patience of Antonio Lupi who managed to transform a small workshop to manufacture glass into an industrial reality that already in the ‘60’s took over 5.000 square meters in Stabbia, a small town in the province of Florence.
Geared towards the bathroom from the beginning, he distinguished himself on the Italian and International markets for the quality, attention to detail and tailor made production. Antonio had immediately understood the “secret” of a product made in Italy: industrial dimension to cope with emerging markets, immaculate workmanship made by a highly skilled workforce as well as another wining characteristic: orders shipped with speed and precision…basically what we might call the corporate DNA.
Another insight of Antonio was to create the “total look” for the bathroom, not only furniture, mirrors and accessories but also mats, towels and even bathrobes.
The ‘70’s were important years: more staff, expanding sales and distribution, creation of permanent exhibitions and International markets.
During the second half of the ’80’s Antonio’s children enter the company, Andrea, Nello and Patrizia (later on also the youngest, Sergio will enter) and this marks the turning point towards design and collaboration with architects and well known designers.
During the ‘90’s the company created innovative collections that anticipated the trend of transforming the bathroom into a wellness area, the pivot of a modern home.
At this point the company decides to participate at the Salone del Mobile Milano 2000 with the Aleacollection, the first bathroom furniture manufacturer to do so.
The decade 2000-2010 is a plethora of proposals: signature pieces come about like the Barrel sink, the Baìa, the Biblio and the Talamo bathtub as well as the Panta Rei, Planeta and Lunaria collections. The company participates in trade shows around the world as well as in the most important International events. In 2001 an innovative project introduces the Corian material into the bathroom with articles like Slot sinks, Calide bathtubs and Slab shower pans. The collaboration with established designers expands but also with young designers through contests organized by the company and the art world opens its doors with the project “vascabarca”, the production is later enhanced with mats and accessories. Showrooms around the world begin to open like Milano, Chicago, Miami and Munich. Fireplaces are developed: the idea is to transform the bathroom into the most important room in the house, a place to greet, the hamman of the West.
In 2007 following the founders death, the company logo is revised recalling its original. To raise awareness of its products, advertising in the most prestigious furnishings journals increases all over the world.
Events are sponsored as well as for four consecutive years, the Yamaha Tech3 team for the MOTO GP with pilots such as Colin Edwards and Cal Crutchlow.