Jun Aoki wraps Louis Vuitton Ginza Namiki in rippling dichroic glass

Jun Aoki wraps Louis Vuitton Ginza Namiki in rippling dichroic glass

1 Apr 2021 News

The transformation of Louis Vuitton Ginza Namiki is the third collaboration between Jun Aoki & Associates, now Aoki & Shinagawa + Associates, and Louis Vuitton after completing Louis Vuitton Maison Osaka Midosuji in 2020 and Louis Vuitton Ginza Matsuya in 2013.

© Daici Ano

For the Ginza Namiki store, occupied by Louis Vuitton since 1981, Jun Aoki was inspired by the reflections of water and translated the phenomenon into a rippling glass facade. The undulating surface made up out of two layers of dichroic glass reflect shifting colors onto the staircase and interiors.

© Daici Ano

The corner is opened up with a double height shop window fitted with curved glass. The signature Louis Vuitton window display is the only opening from street level into the shimmering tower.

© Daici Ano

Interior designer Peter Marino continues the organic aesthetic into the interiors with a ribbon-like oak staircase. An artistic application of plaster surrounding the staircase is a reinterpretation of Kimiko Fujimura’s painting Wave Blue Line.

© Daici Ano

When shoppers move through the store the water metaphor further resonates in curving counters, ceiling panels and rounded furniture.

© Daici Ano

On the top floor Louis Vuitton debuts with Le Chocolat V as chocolatier and you can find Le Café V.

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