Bangkok’s Bulgari flagship store is the second store for the Italian brand by MVRDV, after completing the Kuala Lumpur storefront in 2018, using a combination of concrete and resin. This time MVRDV opted for a glass in varying colours and transparency framed in an asymmetric pattern.
Similar to the Kuala Lumpur design, MVRDV was inspired by the cornice forms they found in the marble framed windows of Bulgari’s first store in Rome, which opened in 1905. This time they filled the striking patterned frames with varying colors of glass in different degrees of transparency.
“With this design, we bring a Roman zest for life to Bangkok. We are working on several Bvlgari stores simultaneously, always making sure that we use high-quality materials such as natural stone, tinted glass, copper, and gold as a basis. Though all the designs will be unique to their location, each will have a distinct Bvlgari signature.”
Jacob van Rijs, Founding partner MVRDV
The ground floor was kept transparent to attract the shoppers into the store and showcase the products. The two levels above were fitted with opaque glass to secure privacy for the VIP lounge. Subtle lighting inside the windows highlights the Bulgari luxury products and background in the brand’s signature saffron color.
The store is inside one of Asia’s largest malls, the IconSiam department store, located in one of the oldest districts of Bangkok.