Heritage is a concept that, in Altamura, is closely identified with the warm fragrance of a large loaf of bread, inviting to conviviality. And it’s to this very millennia-old tradition and to its land of origin that Amura wants to pay homage with its new PANIS Collection. The iconic image of the large loafs, a veritable local cult, becomes thus the inspiration for a line of upholstery with generous, soft shapes that can be declined in all possible configurations, from chair to sofa and bed. The essence of the project is best told by the ottomans, where the hint to the cuts traditionally applied on the dough is evident the most. The swift and essential lines, though never severe, that shape the entire collection also hint back at the stamps traditionally used by each Altamurana family to mark their own loafs, some fascinating hand-carved wooden artefacts with hints at an evident link between design, nature and ancestral knowledge.