Located at the heart of the emerging Transbay Terminal area, the building at the corner of Howard and Beale Streets suffered from an oddly configured corner entrance and under-utilized adjacent retail spaces. In order to remain competitive and attractive in the surrounding urban development, 301 Howard Street required a comprehensive renovation. The new vision for was clear: transform the indistinguishable building entry into a welcoming and provocative beacon that serves as a new public amenity for tenants and visitors.

The first step was to substantially reposition the building entrance from the corner to the center of the Howard Street facade. The new location provides clearer sightlines, improved access, and also increases the rentable ground floor retail space. An inspirational metaphor was established for the lobby's design through the concept of tidal movement - "push and pull". This gesture directly correlates the historic shoreline of the San Francisco Bay with the urban renewal of the SoMa neighborhood, which was once a harbor itself.

The aquatic metaphor finds resonance in all aspects of the lobby's design, from light and materiality to the furniture selection. Scalloped layers of sanded plaster provide a dramatic backdrop at the ceiling plane, further emphasized by ribbons of light. This undulating gesture is mirrored in the reveals of the terrazzo flooring, where pieces of glass achieve a sparkling luminosity. The patterned concrete wall at the building’s core serves as an elegant interpretation of a seawall, while the wood wrapped elevator lobbies mimic wooden docks. The custom-fabricated seating sculptures by renowned artist, Matthias Pliessnig, were deliberately stained in driftwood tones, and are constructed much like the lightweight seagoing vessels the artist also produces.

As light filters through the building façade throughout the day, interior lighting levels correspond, creating a different, dramatic impression each time one traverses the lobby. Through a restrained yet striking design, the new lobby enhances the visitor experience by creating a strong sense of place. This maximizes the value potential of the building and its ground floor spaces as an asset to the neighborhood.

Standing 23 stories tall in San Francisco's South Financial District, 301 Howard St office building is a distinguishable landmark. Its entrance and lobby underwent a massive renovation in 2018, under the direction of Hunstman Architectural Group.

Upon entering the lobby, visitors are surrounded with a quiet sense of modernism; a serene sanctuary and contrast to the bustle of the city streets outside. The lobby was designed under the theme of tidal movement’s “push and pull.” This theme is a fitting tribute to the fact that the surrounding Transbay Terminal area was once a harbor.   References to the sea are plentiful, whether obvious (wallpaper featuring water) or subtle (illuminated scalloped layers in the ceiling, wood-wrapped elevator terminals representing docks). Koncept’s Gravy Wall Sconces, in this context, can be interpreted as mimicking clamshells, with their opened white discs. These award-winning sconces are interestingly mounted between slats of hardwood. As visitors wait or relax in marine blue chairs, they can easily direct the light by rotating or bending the sconce’s hinged light source. The Gravy Wall Sconce has gained global attention due to its unique shape coupled with a fun feature: the ability to change out the finish plates. Since the front and back plates are magnetically attached and therefore easily removed, users can match or complement surrounding decor with wood veneers, metallic, fabric or painted finishes. A primed-white, paintable option opens up even more opportunities for designers–professional or budding–to customize.

The Mr. n and Mr n tall table lamps, selected for the side tables of a nearby lounge area, accentuate the curves and organic formations found in the ocean. The diffused light emitted from Mr. n’s arc-shaped housing can be dimmed by simply touching the Koncept logo at the bottom of the lamp. Mr. n tall features a discreet USB port for users to charge compatible devices.