Brandimage and Noé Duchaufour- Lawrance have designed the new Air France business lounge at Paris-Charles de Gaulle airport. This lounge has been conceived as a harmonious pathway, consisting of sections which are conducive to walking acting as a prelude to the journey ahead. The architectural concept was inspired by a park and developed around a contemporary reinterpretation of the plant expression. Shapes, materials and colours conjure up nature and the organic world.
The paths are organised and give structure to the lounge like offshoots of a plant: taut lines and curved shapes go hand in hand with the vision and retain privacy without partitioning. This upmarket lounge, which is over 3,000 m2, is situated in the new S4 boarding satellite at Paris-Charles de Gaulle.
AIR FRANCE’s faithful partner BRANDIMAGE imagined this lounge as a harmonious stroll that offers a fluid layout for the different areas and services. It is the prelude to a serene trip. Inspired by a park, the new lounge offers a true break from the airport’s environment.
The architectural concept was developed by Brandimage, in partnership with Noé Duchaufour-Lawrance, as a contemporary reinterpretation of the language of plants. The shapes, materials and colors (shades of grege, green and ochre) evoke the organic world. Golden light, perforated wood, plant-based pointillism, overstitched leather, sculpted corian, a colorful palette, a subdued atmosphere, everything is natural, naturally.
The space is organized and structured, as if organically, by the flow of movement: taut lines and curves accompany the eye and favor wellbeing by preserving intimacy without closing off the space.
The lounge was carefully designed around the high-end lounge’s palette of services, in a variety of atmospheres that preserve each person’s privacy and freedom. An a la carte offer organized around dedicated spaces, with numerous relaxation areas divided islands creating diversity and rhythm.
CATERING is offered in a cozy area where woods and shades of ochre create an appealing, comfortable feel.
A unique RELAXATION space a true rest area with comfortable banquettes lit by organically inspired candelabras; guests’ privacy is protected by discrete partitions in organic shapes.
The MULTIMEDIA area opens out onto the lounge, self-service iPads and computers are available; there are also numerous workstations. Seating is organized around tables with permanent reading lights allowing guests to work and plug in their computers or mobile phones. Certain seats pivot to allow traveling companions the option of face-to-face conversations.
An entire area is dedicated to WELLBEING with 10 shower stalls and 3 Clarins Treatment rooms.
A separate VIP area can be privatized for important guests; it is open to all when not privatized and catering is available in this elegant area framed by a ribbon of light.
The opening of Air France’s biggest lounge is part of the HUB 2012 project, a major undertaking collaboratively defined by AIR FRANCE and AÉROPORTS DE PARIS, to improve the welcome and the services offered to travelers in Europe’s most powerful hub. The first and one of the most important phases of the program, is the completion of S4, terminal 2E’s new boarding satellite.
From it’s opening on June 28th, 2012, S4 will be dedicated to international passengers and will be used exclusively by Air France and its SkyTeam alliance partners. A global evolution of infrastructures will reduce the walking distance between corresponding flights.
Here, as in more than 500 airports across the globe, Premium passengers will be guided through the airport by SkyPriority signage, which was also designed by BRANDIMAGE.
Charles de Gaulle airport / Air-France-Noe-Espace-Detente
The collaboration between French Brand Image Consultancy and interior designer Noé Duchaufour Lawrance has resulted in a superb designed Air France business lounge at the airport Paris-Charles de Gaulle. The entire business lounge is decorated with Luxalon® 30BD Linear ceilings, from which long thin lights hang right above tables and chairs. The chairs and sofas, for working and relaxing are organized ranked between the paths. Distinct lines and round shapes go hand in hand. Away from the bustle of the airport, this lounge offers a space to work, enjoy a meal, or simply rest before departure.