Talavera has a soul of clay and a ceramic skin.

Processes are usually kept hidden, behind the scenes, without prominence, and thus focused only on the final result, the piece showcased on the shelf, however, Talavera de la Reina believes in stripping the step by step of the process in order to increase the value of the final result.

Many people are involved in the process of each piece, from the person at the bottom of the chain mixing different kinds of clay, to the one putting the pieces inside the ovens at over one thousand degrees in order to achieve the finish, and going through the masters at the potter's wheel, glazing and decoration. Each one of them are key, contributing with heart and talent.

Talavera is more than meets the eye, the true value of each piece is deeply rooted in the emotion and feeling of the people involved.

For the 2019 edition of Zona Maco, we seek to make an homage to the processes, showcasing them without reservations, with the pride of showing the esence of the work and a putting a face on everyone involved, bringing bits of the day to day of the workshop, without make up or masks, just as it would be found there displaying the honest, artistic and human value of the brand.