Archello Awards · Winners Announced
Archello Awards 2024 · Winners Announced
Archello Awards 2024
Winners Announced
Amsterdam The Style Outlets
Jeroen Musch

Amsterdam The Style Outlets

Common Affairs as Architect and Interior Architect

A city on piles

The Style Outlets Amsterdam has risen in SugarCity, the site of the former sugar factory in Halfweg. Since 2000, this site between Haarlem and Amsterdam has been transforming into a multifunctional urban area. The outlet centre is built on the roof of a two-storey car park. On the outside, the complex looks like an industrial city. The new city is, very Dutch, built on piles, with the difference that here the piles are visible and literally stand in the water. They have been used as an architectural means to hide the built car park under the plan from view.

photo_credit Jeroen Musch
Jeroen Musch

Industry and sustainability

The large scale of the project has been reduced to a more human scale by dividing the façade into several buildings. The scale of these buildings matches SugarCity's existing historic buildings. The different buildings refer, in an almost archetypal way, to industry and sustainability.

In the northwest corner of the plan, prominently visible from the N200, a tall industrial building draws attention. It is a factory with a chimney like a child's drawing. With the outlet centre's logo on top of the chimney, the iconic image is complete. This combined industrial image is also used for the three entrances for visitors. The entrance building along the Ringvaart canal is the main entrance leading directly to the heart of the outlet centre, the central square.

photo_credit Jeroen Musch
Jeroen Musch

Brick and clean white frames

Brick establishes a connection with the industrial monuments on the site. The buildings become quirky and timeless through the clean white frames, which form the contour lines of typical industrial buildings. The interior of the outlet centre continues this contemporary industrial image. Here, rough, industrial brick is once again combined with clean white frames and large shop fronts in aluminium. The signing, too, matches the industrial character of the plan. Appealing brands have been given a place on the tops of the roofs and in the fronts of the new warehouses.

Read story in Nederlands

Project Credits
Architect and Interior Architect
Landscape Architects
Contractors
Contractors
Product Spec Sheet

ElementBrand
Supplier Mosa
Wall finishingDerako
SupplierStorax BV
Facade bricksKooy Baksteencentrum
Product Spec Sheet
Supplier
by Mosa
Wall finishing
by Derako
Supplier
Facade bricks
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