Way of Life- the tagline of the new Maruti Suzuki campaign, was translated into a design that sought to take propel MSIL into the future as a brand at the cutting-edge of automotive technology.

Taking up the whole of Hall 14 with an area of 6000 sq ft the design sought to express the way of life as a way without boundary, without end, continuous and exciting. A pathway of twists turns, with technology at every corner, unexpected and suddenly revealed.

Extravagant use of projection and LED technologies were integrated into an exciting pedestrian loop that was designed to bring a spatial and visual treat to every visitor. The design moved away from the free-for-all that most exhibition hall design is to a very regulated and structured flow pattern to deliver a carefully crafted exhibition experience. The proposal remains unbuilt.