Helmond already has a marked concentration of automotive testing facilities, being home to the site shared by NedCar and the automotive division of the Netherlands Organization for Applied Scientific Research (TNO).

The town now wishes to expand these activities to establish itself as the automotive ‘hotspot’ of the Netherlands. DHV has produced an initial master plan which interconnects the existing spatial structures by means of a number of circular asphalt roads, thereby creating a recognizable identity as an ‘automotive campus’. The design allows for further R&D facilities and workshops to be added in phases.