Understanding the importance of people over processes, Beonit decided to redesign outsourcing’s conventional model. Thus, they developed a disruptive philosophy that shifted the focus from Process to Talent. From BPO (Busines Process Outsourcing) to BTO (Business Talent Outsourcing©).
This led to the starting point: they wanted to inhabit an environment that was representative of their DNA and fundamental values, generating a global experience. Since spatial formulas from the past did not fit their innovative model, they decided to embark with 2BOLD in a co-design process towards the unknown. This is how, after months of rethinking and iterating, they came to materialize this unusual proposal for their headquarters in Madrid.
Generating a memorable experience was essential for Beonit. Their moto, ‘The essential is invisible to the eyes’, was the keystone on which the whole project was developed. Designed as a self-discovery journey in which the candidates embark along with a recruiter-fellow, the key objective is to expand their professional horizon and make the most out of their capabilities and wills.
With the intention of enabling this search of the hidden, the space was conceived as a succession of wrapping atmospheres, each inspired by a hidden value of Saint-Exupéry’s story, and meant to transmit them to the users.
These micro-universes lead the candidates through a self-discovery journey, along with the companion of a guide (the recruiter).
Little after launching the kick-off of the project, COVID pandemic bloomed. This was quite relevant when defining the design, since most of the solutions were proposed having in mind users security. Having in mind some restrictions would be less strict in the future, the team still pushed to include materials and solutions that favored hygienic measures and social distancing.
This was what lead to the choice of vinyl flooring by Forbo as the main material (which basically shapes every atmosphere in the project). It was included on most flooring of the intervened area, as well as a finishing for existing built-in furniture.
The chosen products (Sphera Evolution & Sphera Energetic) do not only add character, but also perform with really high standards in demanding hygienic healthecare environments. The interesting finishings (which led to a dreamy atmosphere) and the wide color palette, linked to its technical characteristics, made it just a perfect match for our needs.
The experience is splashed with iconic elements that talk, in a sort of ode to imagination and joy, about the importance of flying, the ability to look further and about opportunities. Through a collection of unexpected landscapes and objects, a sense of curiosity and expectation is awoken in the users, inviting them to keep discovering. Because… yes, the obvious can be catchy. But only digging a little deeper can we find real meaning.
Because an experience that sticks to our memory will remain within us all the journey long.
Material Used:
Flooring: Vinyl flooring, Sphera Energetic & Sphera Evolution, Forbo Flooring
Interior lighting: Led lighitnig (direct & indirect, both dimmable), custom designed, Goodwork int.
Interior furniture: Seating, Glove Chair, Forma 5
Wall finishing: Aluminium Composite Material, Dibond Butlerfinish & Dibond Mirror, 3A Composites GmbH
Installations trimming:Frozen frozen methacrylate, Policril, Irpen S.A.U.
Bar finishing: Tiling, Evolution, Equip
