The Betulla store is a wide space where fashion meets architecture. Clothes, colors and materials all melt in order to create a magic flair that reminds of northern lands. Grey concrete and rough wood, cover the walls while contrasting with the floor’s total white. Clothes, shoes and other items are arranged in a unique way, as if they were exposed in an art gallery space. Clothes are hung on an iron structure and look like precious sculptures emphasised by the rough walls veneering. The final purpose of this modern boutique's project, was to create a private and comfortable space, just like somebody's personal wardrobe.