When the client’s brief is to ‘put the crazy back into crazy golf’ that's exactly what Shed did. BIRDIES the electric sports social hybrid experience is London’s newest crazy golf venue and latest social sports and hospitality venture by SFG Group. Hidden under the iconic Battersea Power Station train arches the site provides a natural den to discover and immerse yourself in a combination of cocktails, fusion tacos and a the craziest of crazy golf courses.
The approach on each hole was to challenge, confuse, inspire simultaneously whilst adding a layer of golf ‘pun’ humour along the way. Each hole has a specific pun (intended!) Golf theme, not necessarily obvious to the player but present nevertheless. Players lose themselves in a kaleidoscope of colour, light and music. Industrial materials juxtaposed with neon, plexiglass and bold graphic narrative gives every hole both an identity but also real gameplay meaning. A riot of imagery to excite any player and guide them through 9 holes of crazy golf fun and laughs.
