Archello Awards 2025: Open for Entries! Submit your best projects now.
Archello Awards 2025: Open for Entries!
Submit your best projects now.

Brazil Pavilion at Milan EXPO 2015

The volume placed in the rear of the plot houses exhibition spaces, an auditorium, a pop-up store, a café, a lounge, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. The earthly colors of the metal structure highlight the “Brazilianess” while the tensile structure creates unexpected places for leisure and large runways reinforce the connection between the different spaces.


More from the architect:


Studio Arthur Casas and Atelier Marko Brajovic won the competition to create the Brazilian Pavilion for Expo Milan 2015, commissioned by APEX-Brasil. We aimed to combine architecture and scenography in order to provide visitors with an experience that would transmit Brazilian values and the aspirations of its agriculture and livestock farming according to the theme “Feeding the world with solutions”. More than a temporary building, the sensorial immersion includes leisure, high technology information, interaction and learning.


The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion proposes a pause, the intention of creating a public square that draws people together and engenders curiosity. As porous as the Brazilian culture, a large volume is open to visitors and establishes a pathway among several plant species cultivated in our country. The earthly colors of the metal structure highlight this “Brazilianess” and the gradual transition between inside and outside erase the boundaries dividing architecture and scenography. The metaphor of the net is materialized by a tensile structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism and its pavilions, large runways reinforce the connection between the different spaces.


Different themes inspired the clusters distributed along the ground floor of the pavilion. They are organized according to ideas such as nutrition, family agriculture, forestry and integration between farming and livestock. Box containing plants were organized according an orthogonal grid, creating sinuous paths, inspired by the curves of the Amazon River. This Cartesian grid plays with organic landscapes, in a game of superposition and dialogue between the hand of man and the forces of nature. While walking through this path, visitors will find interactive tables and see how the net takes part in this fluid demarcation between themes.


The volume placed in the rear of the plot houses exhibition spaces, an auditorium, a pop-up store, a café, a lounge, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. Brazilian artists and designers were invited to exhibit works that showcase our inventiveness, side by side with interactive installations that explain the technical revolution in course in Brazilian food industry, largely due to the research of companies such as EMBRAPA.


Sustainability is everywhere, from the construction/deconstruction system made up with prefabricated modules, to the water reuse mechanisms and the employment of certified and recyclable materials. A fundamental part of the experience, the rationality of this ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.


The Brazilian pavilion in Expo Milan 2015 aims to bring new elements to the traditional attendance of the country to this type of event. Looking at the future, it aims to demonstrate that Brazil achieved excellence in crucial areas for mankind, such as agriculture and livestock farming, in a permanent movement to create new paradigms for the way our society relates to the environment, a symbiotic transformation, capable of tracing new strategies for our country. More than trying to stand out among so many nations, the Brazilian pavilion translates the desire for inspiring curiosity towards our territory and people to engender new relations that take place beyond the period of the event. It should demonstrate that it is possible to transform into reality utopian ideas and to inspire solutions that follow the Expo theme: Feeding the planet, energy for life.

BRAZIL PAVILION AT MILAN EXPO 2015

BRAZIL PAVILION AT MILAN EXPO 2015

The temporary building includes leisure, high technology information, interaction and learning. The Pavilion measuring 4,133 sq m, proposes a pause, the intention of creating a public square that draws people together and engenders curiosity.


More from the architect:


Studio Arthur Casas and Atelier Marko Brajovicwon the competition to create the Brazilian Pavilion for Expo Milan 2015, commissioned by APEX-Brasil. We aimed to combine architecture and scenography in order to provide visitors with an experience that would transmit Brazilian values and the aspirations of its agriculture and livestock farming according to the theme “Feeding the world with solutions”. More than a temporary building, the sensorial immersion includes leisure, high technology information, interaction and learning.


The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion proposes a pause, the intention of creating a public square that draws people together and engenders curiosity. As porous as the Brazilian culture, a large volume is open to visitors and establishes a pathway among several plant species cultivated in our country. The earthly colors of the metal structure highlight this “Brazilianess” and the gradual transition between inside and outside erase the boundaries dividingarchitecture and scenography. The metaphor of the net is materialized by a tensile structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism and its pavilions, large runways reinforce the connection between the different spaces.


Different themes inspired the clusters distributed along the ground floor of the pavilion. They are organized according to ideas such as nutrition, family agriculture, forestry and integration between farming and livestock. Box containing plants were organized according an orthogonal grid, creating sinuous paths, inspired by the curves of the Amazon River. This Cartesian grid plays with organic landscapes, in a game of superposition and dialogue between the hand of man and the forces of nature. While walking through this path, visitors will find interactive tables and see how the net takes part in this fluid demarcation between themes.


The volume placed in the rear of the plot houses exhibition spaces, an auditorium, a pop-up store, a café, a lounge, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. Brazilian artists and designers were invited to exhibit works that showcase our inventiveness, side by side with interactive installations that explain the technical revolution in course in Brazilian food industry, largely due to the research of companies such as EMBRAPA.


Sustainability is everywhere, from the construction/deconstruction system made up with prefabricated modules, to the water reuse mechanisms and the employment of certified and recyclable materials. A fundamental part of the experience, the rationality of this ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.


The Brazilian pavilion in Expo Milan 2015 aims to bring new elements to the traditional attendance of the country to this type of event. Looking at the future, it aims to demonstrate that Brazil achieved excellence in crucial areas for mankind, such as agriculture and livestock farming, in a permanent movement to create new paradigms for the way our society relates to the environment, a symbiotic transformation, capable of tracing new strategies for our country. More than trying to stand out among so many nations, the Brazilian pavilion translates the desire for inspiring curiosity towards our territory and people to engender new relations that take place beyond the period of the event. It should demonstrate that it is possible to transform into reality utopian ideas and to inspire solutions that follow the Expo theme: Feeding the planet, energy for life.


Brand description
From inside to outside, from object to landscape, Studio Arthur Casas’ creations are intrinsically connected in a horizontal scale. Dialogue is the key for conceiving projects that range from a chair to an urban plan, influenced by a spirit both modern and contemporary, Brazilian and cosmopolitan. The Studio works in several areas, including residential and commercial architecture, public competitions, interior and product design. Projects are guided by the quest for essential elements, from raw materials to refined details that showcase our concern with excellence in every scale. From our offices in São Paulo and New York, our team works in simultaneous projects in several countries. The Studio’s portfolio is internationally recognized by prestigious publishers such as Wallpaper, Interior Design, AD and Interni. Our increasing presence abroad includes built works in Tokyo, Paris and New York, or under construction, such as apartments, restaurants and private residences in China, Mexico, Uruguay and the United States. Graduated from São Paulo’s Mackenzie University in 1983, Arthur Casas is an architect and urban planner whose work has been appraised in Brazil for over two decades. Through a casual, yet elegant, vocabulary he rescues the innovative tradition of Brazilian Modernism. He built his career starting with interior and product design, gradually incorporating larger commissions. One of his strongest characteristics is to constantly reinvent his work through an intense dialogue with his team, guided by the qualities that gave his projects broad recognition. More than 40 architects, urban planners and designers are coordinated by Director Marília Pellegrini. She graduated from Universidade Federal de Minas Gerais and works for Studio Arthur Casas since 2006, with a large experience in high-end interior design. She managed some of the most acclaimed projects of the Studio, such as Urca, Ipanema and Copacabana apartments. Specialized teams work in different areas to ensure outstanding results in every phase of the project. Managed by professionals with long careers within the Studio, often for more than a decade, our teams are constantly building a common knowledge brought by different design fields and work in close touch with contractors, suppliers and craftsmen used to the high standards demanded by Studio Arthur Casas. Several prizes, such as the Retail Design Institute 2014 for Saraiva Bookstore and Interior Design Magazine Best of the Year 2012 for Mistral Wine Store, or the first place in architectural competitions, such as a new University Campus in Curitiba and the construction of the Brazilian Pavilion for Expo Milan 2015 attest the wide range of the Studio’s scope and the success obtained with this diversified work. This comprehensive list, made out of more than 200 projects just in the last 5 years, does not diminish the challenge of satisfying clients that expect more than excellence and quality: our common aim is to find inspiration through architecture and design. Our greatest pleasure is not translated by a collection of prizes and well-known publications but, above all, by the bonds created with clients that often become partners in the long-run, pushing our work to be in constant evolution.
Products applied in Commercial , Landscape , Recreational , +2

BRAZILIAN PAVILION AT EXPO MILAN 2015

BRAZILIAN PAVILION AT EXPO MILAN 2015

The ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.


More from the photographer:


Studio Arthur Casas and Atelier Marko Brajovicwon the competition to create the Brazilian Pavilion for Expo Milan 2015, commissioned by APEX-Brasil. We aimed to combine architecture and scenography in order to provide visitors with an experience that would transmit Brazilian values and the aspirations of its agriculture according to the theme “Feeding the world with solutions”. More than a temporary building, the sensorial immersion includes leisure, high technology information, interaction and learning.


The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion proposes a pause, the intention of creating a public square that draws people together and engenders curiosity. As porous as the Brazilian culture, a large volume is open to visitors and establishes a pathway among several plant species cultivated in our country. The earthly colors of the iron structure highlight this “Brazilianess” and the gradual transition between inside and outside erase the boundaries between architecture and scenography. The metaphor of the network is materialized by a tensile structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism and its pavilions, large ramps reinforce the connection between the different spaces.


The exhibition content, developed by Atelier Marko Brajovic, is centered on four main themes: Natural Wisdom, result of a millenary coexistence between man and an exuberant biodiversity; Empire of Colors, present in the variety of tropical plants and cultures in Brazil; Human Power, outcome of the sustainable use of natural resources and small-scale agriculture; Creative Fusion, as the combination of high technology, productivity and responsible occupation of a vast territory.


A volume is located in the rear of the plot, housing exhibition spaces, an auditorium, a pop-up store, a café, a bar, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. Brazilian artists and designers were invited to exhibit works that showcase our inventiveness, side by side with interactive installations that explain the technical revolution in course in Brazilian agriculture, largely due to the research of companies such as EMBRAPA.


Sustainability is everywhere, from the construction/deconstruction system made up by prefabricated modules to water reuse mechanisms and the employment of certified and recyclable materials. A fundamental part of the experience, the rationality of this ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.


The proposal aims to be inserted into the tradition of universal exhibitions that focus on contemporary debates, engendered by the encounter of cultures from all horizons. Today, Brazil represents the possibility of new paradigms of development, capable of reconciling growth and conservation, diversity and originality, openness and transformation. Our architecture and scenography tries to represent these messages and aim to be the support for the integration of the collective idea that it is possible to feed the world in a responsible and interdependent way.


Brand description
Selected exhibition: 2019 Exhibition of a personal project at Fitur Madrid, commisioned by Enaire Foundation 2018 Exhibition of a personal project at Arco Madrid, commisioned by Enaire Foundation 2015 Expo Architecture Pavilion, “Architettura Sintattica”, 10 Italian photographers narrate modern architecture in Milan 2014 Italian Pavillion, Venice Biennale, “Asnago Vender in Milan”, curated by C. Zucchi 2014 Monditalia, Venice Arsenale, “Zingonia Mon-Amour” curated by R. Koolhaas, Venice 2009 Snowden Gallery, Perth, Australia 2009 Onward - Project Basho “Menorca Island Quarry, Philadelphia, USA 2008-2010 CCCB, “Post it City, occasional urbanities“ (curator), Barcelona and other venues 2007 Monumentale Museo a cielo aperto, Cimitero Monumentale, Milan 2005 Fundació Tapies, “Gibraltar Case” with Multiplicity, Barcelona 2004 Fundación Telefonica, “(M)RE-Tourism case” with Multiplicity, Madrid Selected publications: 2017 Catalogue Premio ENAIRE, ed. Fundación ENAIRE, Madrid 2017 Catalogue European Architectural Photography Prize, ed. Architekturbild e.v., Munich 2017 Xpositions, ed. Original Copy, New York 2015 Zingonia Mon Amour, ed. LetteraVentidue, Siracusa 2015 Works Vol.6 Foster and Partners, London 2014 Innesti Grafting Venice Biennale Book, ed. Marsilio Editori, Venice 2014 Contemporary Concrete Buildings, ed. Taschen, Cologne 2014 A4A: architecture for animals, ed. LetteraVentidue, Siracusa 2014 Px3 Prix annual book, Paris 2013 Al-Consulta, monographic issue on Lombardy landscape, Milan Since 2009 many of my reportages have been published on the most important architectural magazines, here a selection of the publishers: L'Architecture d'Aujourd'hui, Baumeister, Wallpaper, Domus, Monocle, Corriere della Sera, El Pais, LaVanguardia, L’Espresso, Panorama, Architectural Review, Mark, Abitare, Casabella, Interni, Arquitectura Viva, Detail, Hauser.

BRAZILIAN PAVILION: Theme: "Feeding the World with Solutions"

BRAZILIAN PAVILION: Theme: "Feeding the World with Solutions"

Brazil’s participation at Expo Milano 2015 is an occasion for showing the world its typical research activities and its models of production and consumption.


More from the contractor:


The Concept Brazil is one of the greatest producers in the whole world. Whilst its agro-industrial activity is widely known, its technological capacity is less so. Brazil’s participation at Expo Milano 2015, with a pavilion measuring 4,133 square meters, is an occasion for showing the world its typical research activities and its models of production and consumption. Its improvements in cultivation, in fact, derive from an adaptation to the various natural, biological, climatic and cultural conditions. Brazil is interpreting the theme of Expo Milano 2015, Feeding the Planet: Energy for Life, by providing a number of solutions connected to its technological capacity within agriculture contexts and its ability to extend the production of food and its related exports. Another aspect is its capacity for satisfying social demand without damaging biodiversity, which is a fundamental resource for achieving balance throughout the entire planet. Brazil’s participation at the Expo is based on three key points: technological, underscoring its development and reliability as a potential technology partner that is both innovative and efficient; cultural, highlighting its plurality through a range of typical products, and social, guaranteeing global, healthy food that is accessible to all.

Brand description
From May 1 to October 31 2015 Milan will host the Universal Exposition, an event that remains an unmissable showcase for Countries of the world, where they can show the best of their technologies and innovations, and thus stimulate human progress. "Feeding the Planet, Energy for Life" is the theme and the common thread of Expo Milano 2015: it will encourage international discussion through the events organized both inside and outside the exhibition space. The aim is to give a concrete answer to a vital need for mankind: to ensure enough healthy food for all, respecting Nature and its delicate balance, avoiding food excess and injustice. The Participating Countries, to date about 140, will present technical solutions at their Pavilions and share know-how to meet the epochal challenge of a world that is experiencing strong contradictions. While there are still hungry people (about 870 million undernourished people in 2010-2012), on the other hand there are those who die from poor nutrition and disorders associated with excessive food intake (about 2.8 million deaths from diseases related to obesity or weight problems). Expo Milano 2015: a new model The Milan Expo will launch a new model for the Universal Exposition: the aim is not just to demonstrate the most advanced technologies for a sustainable future, but to be a global and interactive event, whose key players are the Participating Countries, International Organizations, Civil Society associations, Partners and the International Scientific and Economic Community. Expo Milano 2015 will be the platform to share ideas and solutions on the topic of nutrition; it will stimulate creativity and promote innovation of companies. Built as a city, with streets, restaurants, places for events and concerts, the exhibition area will be a live stage from morning to night, animated by thousands of performances, concerts, workshops and exhibitions. Expo Milano 2015 extends over an area of about one million square meters located north-west of Milan and is easy to reach because it is linked to two highways, a few kilometres away from the airports of Linate and Malpensa and connected via high-speed rail line and the metro. Six months of events dedicated to international spectators, a challenge to be won on an issue on which the fate of humanity depends.
Products applied in Cultural , Landscape
Share or Add Brazil Pavilion at Milan EXPO 2015 to your Collections