Brazil Pavilion at Milan EXPO 2015
Raphael Azevedo França

Brazil Pavilion at Milan EXPO 2015

Atelier Marko Brajovic as Architects

The volume placed in the rear of the plot houses exhibition spaces, an auditorium, a pop-up store, a café, a lounge, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. The earthly colors of the metal structure highlight the “Brazilianess” while the tensile structure creates unexpected places for leisure and large runways reinforce the connection between the different spaces.


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Studio Arthur Casas and Atelier Marko Brajovic won the competition to create the Brazilian Pavilion for Expo Milan 2015, commissioned by APEX-Brasil. We aimed to combine architecture and scenography in order to provide visitors with an experience that would transmit Brazilian values and the aspirations of its agriculture and livestock farming according to the theme “Feeding the world with solutions”. More than a temporary building, the sensorial immersion includes leisure, high technology information, interaction and learning.


The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion proposes a pause, the intention of creating a public square that draws people together and engenders curiosity. As porous as the Brazilian culture, a large volume is open to visitors and establishes a pathway among several plant species cultivated in our country. The earthly colors of the metal structure highlight this “Brazilianess” and the gradual transition between inside and outside erase the boundaries dividing architecture and scenography. The metaphor of the net is materialized by a tensile structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism and its pavilions, large runways reinforce the connection between the different spaces.


Different themes inspired the clusters distributed along the ground floor of the pavilion. They are organized according to ideas such as nutrition, family agriculture, forestry and integration between farming and livestock. Box containing plants were organized according an orthogonal grid, creating sinuous paths, inspired by the curves of the Amazon River. This Cartesian grid plays with organic landscapes, in a game of superposition and dialogue between the hand of man and the forces of nature. While walking through this path, visitors will find interactive tables and see how the net takes part in this fluid demarcation between themes.


The volume placed in the rear of the plot houses exhibition spaces, an auditorium, a pop-up store, a café, a lounge, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. Brazilian artists and designers were invited to exhibit works that showcase our inventiveness, side by side with interactive installations that explain the technical revolution in course in Brazilian food industry, largely due to the research of companies such as EMBRAPA.


Sustainability is everywhere, from the construction/deconstruction system made up with prefabricated modules, to the water reuse mechanisms and the employment of certified and recyclable materials. A fundamental part of the experience, the rationality of this ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.


The Brazilian pavilion in Expo Milan 2015 aims to bring new elements to the traditional attendance of the country to this type of event. Looking at the future, it aims to demonstrate that Brazil achieved excellence in crucial areas for mankind, such as agriculture and livestock farming, in a permanent movement to create new paradigms for the way our society relates to the environment, a symbiotic transformation, capable of tracing new strategies for our country. More than trying to stand out among so many nations, the Brazilian pavilion translates the desire for inspiring curiosity towards our territory and people to engender new relations that take place beyond the period of the event. It should demonstrate that it is possible to transform into reality utopian ideas and to inspire solutions that follow the Expo theme: Feeding the planet, energy for life.

BRAZIL PAVILION AT MILAN EXPO 2015

Studio Arthur Casas as Architects

The temporary building includes leisure, high technology information, interaction and learning. The Pavilion measuring 4,133 sq m, proposes a pause, the intention of creating a public square that draws people together and engenders curiosity.


More from the architect:


Studio Arthur Casas and Atelier Marko Brajovicwon the competition to create the Brazilian Pavilion for Expo Milan 2015, commissioned by APEX-Brasil. We aimed to combine architecture and scenography in order to provide visitors with an experience that would transmit Brazilian values and the aspirations of its agriculture and livestock farming according to the theme “Feeding the world with solutions”. More than a temporary building, the sensorial immersion includes leisure, high technology information, interaction and learning.


The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion proposes a pause, the intention of creating a public square that draws people together and engenders curiosity. As porous as the Brazilian culture, a large volume is open to visitors and establishes a pathway among several plant species cultivated in our country. The earthly colors of the metal structure highlight this “Brazilianess” and the gradual transition between inside and outside erase the boundaries dividingarchitecture and scenography. The metaphor of the net is materialized by a tensile structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism and its pavilions, large runways reinforce the connection between the different spaces.


Different themes inspired the clusters distributed along the ground floor of the pavilion. They are organized according to ideas such as nutrition, family agriculture, forestry and integration between farming and livestock. Box containing plants were organized according an orthogonal grid, creating sinuous paths, inspired by the curves of the Amazon River. This Cartesian grid plays with organic landscapes, in a game of superposition and dialogue between the hand of man and the forces of nature. While walking through this path, visitors will find interactive tables and see how the net takes part in this fluid demarcation between themes.


The volume placed in the rear of the plot houses exhibition spaces, an auditorium, a pop-up store, a café, a lounge, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. Brazilian artists and designers were invited to exhibit works that showcase our inventiveness, side by side with interactive installations that explain the technical revolution in course in Brazilian food industry, largely due to the research of companies such as EMBRAPA.


Sustainability is everywhere, from the construction/deconstruction system made up with prefabricated modules, to the water reuse mechanisms and the employment of certified and recyclable materials. A fundamental part of the experience, the rationality of this ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.


The Brazilian pavilion in Expo Milan 2015 aims to bring new elements to the traditional attendance of the country to this type of event. Looking at the future, it aims to demonstrate that Brazil achieved excellence in crucial areas for mankind, such as agriculture and livestock farming, in a permanent movement to create new paradigms for the way our society relates to the environment, a symbiotic transformation, capable of tracing new strategies for our country. More than trying to stand out among so many nations, the Brazilian pavilion translates the desire for inspiring curiosity towards our territory and people to engender new relations that take place beyond the period of the event. It should demonstrate that it is possible to transform into reality utopian ideas and to inspire solutions that follow the Expo theme: Feeding the planet, energy for life.


BRAZILIAN PAVILION AT EXPO MILAN 2015

Filippo Poli as Photographers

The ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.


More from the photographer:


Studio Arthur Casas and Atelier Marko Brajovicwon the competition to create the Brazilian Pavilion for Expo Milan 2015, commissioned by APEX-Brasil. We aimed to combine architecture and scenography in order to provide visitors with an experience that would transmit Brazilian values and the aspirations of its agriculture according to the theme “Feeding the world with solutions”. More than a temporary building, the sensorial immersion includes leisure, high technology information, interaction and learning.


The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion proposes a pause, the intention of creating a public square that draws people together and engenders curiosity. As porous as the Brazilian culture, a large volume is open to visitors and establishes a pathway among several plant species cultivated in our country. The earthly colors of the iron structure highlight this “Brazilianess” and the gradual transition between inside and outside erase the boundaries between architecture and scenography. The metaphor of the network is materialized by a tensile structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism and its pavilions, large ramps reinforce the connection between the different spaces.


The exhibition content, developed by Atelier Marko Brajovic, is centered on four main themes: Natural Wisdom, result of a millenary coexistence between man and an exuberant biodiversity; Empire of Colors, present in the variety of tropical plants and cultures in Brazil; Human Power, outcome of the sustainable use of natural resources and small-scale agriculture; Creative Fusion, as the combination of high technology, productivity and responsible occupation of a vast territory.


A volume is located in the rear of the plot, housing exhibition spaces, an auditorium, a pop-up store, a café, a bar, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. Brazilian artists and designers were invited to exhibit works that showcase our inventiveness, side by side with interactive installations that explain the technical revolution in course in Brazilian agriculture, largely due to the research of companies such as EMBRAPA.


Sustainability is everywhere, from the construction/deconstruction system made up by prefabricated modules to water reuse mechanisms and the employment of certified and recyclable materials. A fundamental part of the experience, the rationality of this ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.


The proposal aims to be inserted into the tradition of universal exhibitions that focus on contemporary debates, engendered by the encounter of cultures from all horizons. Today, Brazil represents the possibility of new paradigms of development, capable of reconciling growth and conservation, diversity and originality, openness and transformation. Our architecture and scenography tries to represent these messages and aim to be the support for the integration of the collective idea that it is possible to feed the world in a responsible and interdependent way.


BRAZILIAN PAVILION: Theme: "Feeding the World with Solutions"

EXPO 2015 S.p.a as Other

Brazil’s participation at Expo Milano 2015 is an occasion for showing the world its typical research activities and its models of production and consumption.


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The Concept Brazil is one of the greatest producers in the whole world. Whilst its agro-industrial activity is widely known, its technological capacity is less so. Brazil’s participation at Expo Milano 2015, with a pavilion measuring 4,133 square meters, is an occasion for showing the world its typical research activities and its models of production and consumption. Its improvements in cultivation, in fact, derive from an adaptation to the various natural, biological, climatic and cultural conditions. Brazil is interpreting the theme of Expo Milano 2015, Feeding the Planet: Energy for Life, by providing a number of solutions connected to its technological capacity within agriculture contexts and its ability to extend the production of food and its related exports. Another aspect is its capacity for satisfying social demand without damaging biodiversity, which is a fundamental resource for achieving balance throughout the entire planet. Brazil’s participation at the Expo is based on three key points: technological, underscoring its development and reliability as a potential technology partner that is both innovative and efficient; cultural, highlighting its plurality through a range of typical products, and social, guaranteeing global, healthy food that is accessible to all.

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