Diabla is a new brand of Gandiablasco.
Diabla´s booth for IMM Cologne 2019-01-18
This booth has been conceived taking into account the brand character, identity, values, and philosophy of Diabla.
To do so, we have chosen the color red for the floor, and we have placed a backlit photo of one of our iconic images that represents Diabla.
Taking into account that Diabla´s space in IMM Cologne is very narrow, just 2.50 meters deep and 5.50 meters long, we wanted to use a exaggeratedly large image.
With this photograph we wanted to attract the attention in a shocking and surprising way.
It is an image of two women enjoying the sun, which we believes summarizes the DNA of the brand and speaks directly of its values.
