Digitas is an integrated advertising agency and a member of the Publicis Groupe, with over 3,000 employees spread across 28 offices. TPG has worked with Publicis for many years, designing a variety of their offices in New York and Philadelphia. The renovation of the 7th floor at 355 Park Avenue is the latest in a series of projects TPG has completed for Digitas in the building.
As the new main reception floor for the entire Digitas office, the space houses both the company’s executive team as well as general staff, who have been relocated from different groups and floors in the building. Approximately half of the space is composed of private glass-fronted offices, and the balance consists of open workstations and active spaces to support the agency’s collaborative spirit.
A major challenge of the project was creating an aesthetic suitable for their C-Suite while blending it with the look and feel already present on their other floors. TPG worked closely with the company’s Creative Director and held a series of engagements with the executive leadership team to set the direction of the overall style for the space. A custom-fabricated spiral staircase, specifically requested by their leadership, connects this floor to the conference center above. The floor also houses a café that is open to all Digitas employees and is operated daily by a professional barista.