East 34th

East 34th

Architect
MAD Architects
Location
New York City, NY, USA
Category
Offices

Shops

Housing

EAST 34th

MAD Architects as Architects

MAD Architects Softens New York City's Skyline with 'East 34th’

MAD Architects, led by Ma Yansong, releases an alternative vision for New York City high-rises with ‘East 34th’. Unlike the pinnacles of conventional towers that typically express very distinct, imposing outlines, ‘East 34th’ expresses a deep-coloured glass curtain-wall façade that slowly fades into a slender and fluid transparent cap,quietly dissolving into the atmosphere.


Having materialised as a result of economic growth, New York City’s skyline has become one of the most recognisable in the world, where skyscrapers rise tall and en masse. Located adjacent to the ‘Empire State Building’ – which held the title of the world’s tallest building for almost 40 years – ‘East 34th’ is planted like a seed, sprouting within the grid, rising with a soft, undulating surface that suggests a more organic, living architecture. Thus, the design opposes the traditional towers that demonstrate the cultural impact of power and capital in our cities. Defying the stacked floor plates and authority of a bygone industrial era that has come to characterise the city’s horizon, ‘East 34th’softens the hard skyline and introduces a dialogue between New York’s modernist landscape and nature.


The design starts as a commercial podium at street level, combining retail and public amenities. A large, multi-floor atrium with an expansive green wall offers an escape into nature, from the otherwise concrete jungle of the city. The interior is interspersed by double-height communal spaces and amenities, creating opportunities for residents to connect with one another, and experience a new type of ‘urban nature’ within the vertically dense city.


A model of ‘East 34th’ is on show in ‘MAD X’ – a year-long permanent collection exhibition at the Centre Pompidou in Paris that opens on 10 April 2019. 

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