The renovation of a three-warehouse site brings together manufacturing and hospitality experiences within the mixed program of buildings. HOMES Brewery expands its brewing production with the addition of Dozer Coffee, and Smooj Hard Seltzer into a complete hospitality campus designed by Synecdoche.
The series of buildings host the entire process of storing ingredients, beverage production, bottling and packaging, and retail sales. Facade improvements and canopy structure connect the warehouse brand and guest experience through scale and material conditions. The design embraces the core warehouse elements through accentuated structure, reuse of concrete flooring, new opening placement between existing structural elements, and continuing the use of overhead and double doors for all entry points regardless of customer or loading access.
Material selections prioritize ready-use manufactured products such as OSB, veneer plywood, concrete, as well as tube and sheet steel. Built in seating in the coffee shop uses solid hickory hardwood for a stable and durable base.
HOMES Brewery is not a distributed beverage so may only be purchased at the local brewery - the significant demand on can release days transforms these events into a shared experience between beer lovers. The original location could not meet the present demand and the campus provides support space to host the can releases and a commissary kitchen to prep for the main restaurant down the road. The beverage offerings expand with on-site coffee roasting and real fruit smoothie seltzer production.
Programmatic uses converge in a central outdoor plaza between the 2 main warehouse buildings. Above, an oversized series of steel frames define an open canopy of exaggerated geometric perspective. The hardscaping elements respond to the geometry and create seating, delivery, and driveway areas between furniture and plantings.
