I love Changsha is an urban intervention designed for the beautification and activation of the public realm of the riverbanks of the Xiang River in Changsha, the capital & largest city of Hunan Province, in China.
The eye-catching public artwork intends to create a trendy & recognizable urban landmark at the main front plaza, using giant letters as a cheerful IP logo of the city’s name. The artwork is also thought to be a catalyzer for social interactions around it, as an outdoor meeting point and leisure space with privileged views over the Xiang River, enhancing the guest experience of youngsters and families visiting the commercial building in Kaifu District.
Besides serving as an eye-catching & cheerful logo to be watched and photographed as perfect social media content to be shared, the project also offers play equipment hidden inside the capsules that form the name Changsha, for joy & entertainment of the little ones. Thus, it is also an “urban toy” for Kaifu District kids, creating a challenging Play Route which can be traversed from the initial letter “C” to the ending “A” and vice versa, as a course of obstacles that help kids to develop their physical abilities and cognitive skills while having fun and being photographed by their parents from the outside, for the memorable experience to be kept.
The design of the artwork also contemplates the letter “I” as a circular bench, and the “Heart” as a communal swing, both allowing youngsters to sit down, take a break, or shoot some selfies with intergalactic & colorful backgrounds.
Altogether, the “I ♡ CHANGSHA” public artwork intervention enhances and stimulates the pedestrian’s experience of the public riverbank, successfully creating a very colorful and stimulating city logo for Kaifu District, right on at Changsha Beichen Delta.
Team:
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Hayley Huang, Michelle Aldora, Jango Zhang & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, Nicholas Lv & Eva Jiang.
PRODUCTION: Teyo
CLIENT: COFCO Joy City + Beijing North Star
