At the focus of Stefan Nowak: The name is the game here…

HEIKAUS Architektur GmbH as Architects

The task:

 

Stefan Nowak is an optometrist. He is known in the region for his competent examination and consulting. The design concept of his new salerooms is to clearly convey his fashion competence in future as well. Customers can look forward to an attractive platform for corrective lenses and sunglasses in a pleasant and authentic shop design in his new location in Erlenbach.


The challenge:


The new shop design was to represent the range of competence without appearing too fashionable. A timeless, easy and transparent look was to create an inviting atmosphere with a special comfort factor and high-value feel.

Intense and personal consulting, known and valued by customers for many years, is to continue on the 125 m² of the new store. The large examination rooms had to be integrated into the new room concept in a harmonious fashion as well.

 

Solution:


The design focuses on circular shapes. An unusual room design and a presentation concept to perfectly display corrective lenses and sunglasses was created in alignment with the familiar logo. In the entrance areas, customers can immediately discover the "brand wall" with the optician's comprehensive sunglasses offering. Following this large metal graphics wall that focuses the observer on every single one of the glasses is a highly transparent sales area with a harmonious colour scheme. The premises are given comfortable and high-value appearance with blue, grey and brown shades. Round design elements appear in many places: as high-pile carpets at the consulting stations, in the round ceiling and pendulum lamps and the original stylish "mirror steles". The seats are inviting, too. Two armchairs that are like felt to the touch are placed in front of one of several a room dividers of transparent, bronzed glass. Comfortable chairs are waiting around the small consulting tables in dark-stained oak wood.


The backlit wall graphic in a radiant blue is a special eye-catcher in the measuring area. This room concept offers intimacy, transparency and competence in an inviting atmosphere on 125 m².

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Project Credits
Mercado Roma
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Mercado Roma

Shopping Centres, Supermarkets and Restaurants
Mexico City, Mexico - Build completed in 2014
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