T3 designed the new Brewery Pub Concept of Saigon, BELGO, which proposed “homemade” Beers following Belgium recipe. The main idea was to create a North European Industrial atmosphere from the early 20th Century, as to create a unique environment to appreciate Beers and Belgium fusion food.
From of poor existing Concrete structure, T3 turned the Building in an industrial contemporary style, with very interesting Volumes and a large place given to contemporary Art to highlight Belgium Culture and its specific “Twist”. Of course, because the project in located in South Vietnam, T3 adapted the European design to the tropical climate, to make it comfortable for Customers and save energy as much as possible, by having some area naturally ventilated (or only by ceiling fans). And as to reduce the carbon print and also to get an “old” effect, all bricks are second-hand bricks sourced directly in Saigon. Of course, T3 decided to keep the big existing Tree in the courtyard to bring freshness and shadow. Both outdoor walls have been cover by plants to become 2 green walls!
T3 highlighted the Industrial character of the Pub by giving a special place to all brewery equipment and technical elements. The 2 staircasesas well as all handrails have been specially designed by T3 who decided to paint all in old copper green color, in reference to the famous Brewery from Brussel, “la Quincaillerie”.
T3 invited Wedothatstuff to collaborate on Belgo project, as to bring the Belgium Twist into the Pub. First, Suby One and Mathias from Wedothatstuff created an installation with a flying motorbike sculpture between the 2 floors, with an invisible driver loosing many objects from is backpack, in reference to the Belgium culture: comics, films, stunts etc. This installation is surrounded by an explosion of tube lights, but from the front, it creates a kind of HOOP around the bike which prove than Culture shock can be considered from different point of view…Then, Wedothatstuff, Laurent Judge and Suby One designed a series of colorful illustrations on top of black and white pictures of Belgium culture. These painting bring the humor and the “surrealist” Belgium twist that is so unique. We also decided to paint 2 corners with red and yellow colors from Belgium flag to break the perspective and create special effect with floor, wall and ceiling merging together. At last, 3 MannekenPis have been located in the courtyard as a fountain and a wink to Belgium. "All furniture (made by metal and oak wood) and decorative lighting (made from original “Magritte” hats, beer bottles or metal pieces) has been specially designed by T3 Team for Belgo. All metal works have been tailor made by local contractor, especially the polished metal panels with mirrors on walls (to create reflection and enlarge the space) and the 2 bars (Belgo signature). Enjoy!
