An especially original design for Sandwich’s pilot store in Nieuwegein. Based on the experiences with this pilot store, Sandwich stores in Europe will be revamped.

Pilot store Fashion brand Sandwich has opened the doors of a Nieuwegein pilot store. This new store concept was designed in cooperation with INA MATT and Studio IJm designers. Everything associated with the brand has to be creative, warm and authentic, and reflect the Sandwich philosophy of “everyday beauty”. Sandwich and VeldhovenGroup

Milled motifs in the interior The store interior has well thought-out, fresh elements. Wood, steel and mirrors are the main materials. Keijsers used different tooling methods. For instance, various motifs were milled into the wooden counter. The concept will also be introduced in other Sandwich stores in the Netherlands, Germany and Belgium. INA MATT and Studio IJm