Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026
Lady Experience
Maurício Moreno

Lady Experience

Lady's striking visual identity welcomes you to the showroom. The program has graphic elements of the brand that are the flagship of the project. Our team developed a color palette that walks through strong tones to achieve a modern and bold atmosphere.

photo_credit Maurício Moreno
Maurício Moreno

For the creation of this space, we based ourselves on the user's journey and experience. For everyday work moments, a staff area was developed with several spaces for common use - for calls and meetings. The project also has a pantry, a room reserved for the board of directors and the council.

photo_credit Maurício Moreno
Maurício Moreno

In the space, an impactful entrance was designed, in which the user walks through a tunnel with the Lady's logo applied to the ceiling. The walls of this path are coated with an acoustic material, where the timeline that tells the company's history was printed.

photo_credit Maurício Moreno
Maurício Moreno

The experience of this new showroom also extends to the staff areas, where various applied materials are found, engaging the customer to get to know and discover all the environments. In this environment, we apply different types of baffles and clouds on the exposed slab

photo_credit Maurício Moreno
Maurício Moreno

The predominant materials in the project were supplied by Lady, so that, in addition to the acoustic and aesthetic comfort they bring to the environment, they also highlight the display character of the products, applied in different ways for viewing by customers and partners.

photo_credit Maurício Moreno
Maurício Moreno

One of the highlights of the space is the modern design. We played with different formats and applications to bring an aesthetic difference to the space, showing the different possibilities that Lady's products allow us to explore.

photo_credit Maurício Moreno
Maurício Moreno

The project also has two main features allied to technology. One of them is monitoring for management of meeting and workspaces, for intelligent management and improvement of the use of workplaces. The use of this technology provides flexibility with intelligence and agility in the use of space.

photo_credit Vitória Ramos
Vitória Ramos

Another resource worth mentioning in the showroom is the sensing of indoor air quality, which allows mitigating risks of air contamination.

photo_credit Vitória Ramos
Vitória Ramos

In addition to these features, the program also features electric curtains and polarized film on the glass partitions for privacy.

photo_credit LP+A Arquietura
LP+A Arquietura

Project credits

Architects

Product spec sheet

Suppliers
Manufacturers
Manufacturers
Manufacturers
Acoustic coatings
Manufacturers

Project data

Project Year
2023
Primary Building Material
Fabric
Building Area
230 m2
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