Lady's striking visual identity welcomes you to the showroom. The program has graphic elements of the brand that are the flagship of the project. Our team developed a color palette that walks through strong tones to achieve a modern and bold atmosphere.
For the creation of this space, we based ourselves on the user's journey and experience. For everyday work moments, a staff area was developed with several spaces for common use - for calls and meetings. The project also has a pantry, a room reserved for the board of directors and the council.
In the space, an impactful entrance was designed, in which the user walks through a tunnel with the Lady's logo applied to the ceiling. The walls of this path are coated with an acoustic material, where the timeline that tells the company's history was printed.
The experience of this new showroom also extends to the staff areas, where various applied materials are found, engaging the customer to get to know and discover all the environments. In this environment, we apply different types of baffles and clouds on the exposed slab
The predominant materials in the project were supplied by Lady, so that, in addition to the acoustic and aesthetic comfort they bring to the environment, they also highlight the display character of the products, applied in different ways for viewing by customers and partners.
One of the highlights of the space is the modern design. We played with different formats and applications to bring an aesthetic difference to the space, showing the different possibilities that Lady's products allow us to explore.
The project also has two main features allied to technology. One of them is monitoring for management of meeting and workspaces, for intelligent management and improvement of the use of workplaces. The use of this technology provides flexibility with intelligence and agility in the use of space.
Another resource worth mentioning in the showroom is the sensing of indoor air quality, which allows mitigating risks of air contamination.
In addition to these features, the program also features electric curtains and polarized film on the glass partitions for privacy.