For the Fall 2010 Collection, we were commissioned to create a space evocative of a "Central Park camping trip in the wintertime," fusing visual influences of Swan Lake ballet scenery and the lyricism of these Manhattan woods.

We sourced old fashioned theater scene painting styles and designed a layered canopy of lush trees painted on cotton scrim extending out over the entire space. The model entrance was backed by an air-brushed backdrop of the city lights blurring into falling snow. As the models walked over a glistening concrete sidewalk runway, the full 100'-0" long space transformed into a wintertime 'midsummers night's dream' as 60 year old mechanical snow drums released sparkling theatrical snow overhead. The Fall 2010 Collection marks the fourth consecutive season that Michael Brown has collaborated with Mizrahi to create visually striking runway designs.