Located at Jervois Street, a hip zone in close proximity to SOHO at the outer skirts of Central. Being close to another boutique hotel apartment tower “The Putman” by Andree Putman, the zone already suggests a hip and chic ambience for the near future.

The whole tower is a 25 storey tower on a podium at a corner site between Mercer Street and Jervois Street.

The J Hotel tower is now visible on the skyline of the Hong Kong Island, facing the Victoria Harbour. It is also the recent style of Barrie Ho Architecture Interiors Ltd to reintroduce and reinterpret fundamental architectural elements with the coordination of the most basic of colours – black, white and grey.

The Ground Floor accommodates Lobby Entrance purposely openable to the conjunction café lounge surrounded with LED lighting effects that illuminate the Reception behind the Coffee Bar.

Amenities are situated across 4 levels of the podium, accommodating restaurants, gymnasium and business centres.

More interestingly, hip and boutique swimming pool is introduced creating a hip oasis within a tight site.

The 25 storeys are subdivided into 5 zones, with the lowest 4 floors designed for guest rooms, the upper 4 house 2 executive guest rooms perspectively weave into black and white coordination. The interior is also a simple but powerful black and white and grey coordination. The baywindows are carefully fitted with LED devices on each floor, thus the tower could project bright LED effects to the whole region which is already quite compromised by the surrounding existing towers.