Kindred
Per Kristiansen

Kindred

Studio Stockholm has worked with many gaming and tech companies over the years
and has gained a deep understanding of their specific needs and how to address them.
In 2017, online gambling operator Kindred Group turned to Studio Stockholm for help
creating an innovative and international tech hub in Stockholm that would reflect
Kindred’s culture and values, and accommodate an expanding workforce.

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Kindred Group employs more than 1,500 people worldwide and has offices in, among
other places, London, Malta, New York and Sydney. Approximately 350 people work in
Stockholm, where the company’s new office is centrally located.

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Challenge
Create a workplace solution to match current needs as well as future needs as
Kindred Group expands
Design an office with an international high-tech feeling that could be rolled out in
other countries where Kindred operates
Ensure that the workplace reflects the entire Kindred Group rather than one of
its 11 consumer brands
Develop different areas for different team needs, including closed high-security
areas, while at the same time encouraging staff interaction and openness

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Process
The process included discussions with all employee teams to ensure that each
group’s specific needs would be met
Plenty of additional workspaces and equipment were added to enable employees
from other countries to drop in and work. Studio Stockholm even helped Kindred
develop its IT platform to enable this.
An advanced lighting solution was installed to achieve the right atmosphere for
different occasions

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Focusing on employee wellbeing resulted in the addition of a juice bar,
ergonomic workstations, and a leafy in-house atrium that provides an oasis from
the digital world. Here employees can connect with nature – as well as each
other, through impromptu gatherings or a game of table tennis.
A large open stairway and atrium connect the two-storey office providing
meeting points for employee interaction and the strengthening of a common
company culture
Working with diagonal flows throughout the premises generates unexpected
patterns of movement that encourage more informal meetings among staff

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Result
A scalable solution was created where there is room to add additional
workspaces in today’s spacious (8,000 m2) interior
An international concept has been achieved in premises where there is a
harmonious balance between digital and analogue elements
The design, which is free of formal barriers, has lead to more informal meetings,
resulting in a greater exchange of ideas and increased understanding of
customers
Teams are working more effectively since their work area needs have been met
The concept has been so successful that it will serve as a model when Kindred
Group builds its other offices

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