In the first weekend of December, at 20-22 Rosebery Avenue, in the heart of London design district, the new all-italian concept store “.IT”, designed by the Florence-born architect Daniele Bedini, will open. Located in a newly renovated 18th century palace, the showroom will feature products of some of the most important Italian design companies. The lighting is exclusively supplied by Lucente and Mizar, both brands being under the Gruppo Rostirolla based near Treviso, Italy. Libera, Lancia, Up, Arum and Kalypso are some of the design lights by Lucente displayed in this new showroom which will give architects and designers the possibility to see the lights in a real environment, thus becoming source of inspiration and examples of technical application. “.IT” has been designed to present the public with different cultural elements in a dynamic, lively and multifunctional exhibition venue. In the showroom are to be found also a team of professionals to fully support architects and interior designers, and an exclusive Wine Bar to give the visitors the chance to take a rest or take part to the art, cultural and food events which will take place in there.
“.IT” is a multi flagship store for the following brands: Furniture: Della Rovere, Edra, Fiam, FormerIn, La Falegnami, Myyour Home Accessories & Kitchenware: Fratelli Guzzini, Joyfragrance, Kose Home Finishings: Berni, Paolo Flori, Parchettificio Toscano, Thermomat Kitchen: TM Italia Lighting: Lucente-Mizar Rugs: GT Design Sound Systems: Architettura Sonora, Meridian
www.puntoit.co.uk
