The showroom of the women’s clothing brand MARIAN PLUS is a space that embodies the warmth of nature and the brand's unique feminine sensibility. By harmoniously combining green hues inspired by nature, neutral beige tones, and warm wood finishes, the brand’s identity is expressed throughout the space, conveying both a relaxed Mediterranean mood and an elegant atmosphere.
The elongated facade of the store features irregularly spaced voided windows designed to offer natural views of the interior from outside, while the upper section is softly illuminated with evenly distributed indirect lighting, subtly enhancing the storefront.
At the entrance, the front-facing zone was planned with window sizes and placements oriented toward the direction of the surrounding trees to bring the outdoor scenery inside. This area prioritizes openness and sightlines by minimizing furniture placement and incorporating gently curved walls to create a smooth, flowing contour.
The main showroom, extending towards the counter, is arranged along a naturally flowing path that starting from the entrance. The counter was strategically positioned to provide a clear view of the entire store and the entrance, ensuring both operational efficiency and an enhanced customer experience.
The MARIAN PLUS showroom draws inspiration from the colors and textures of nature, featuring a travertine counter with nature-inspired patterns as a focal point, adding delicate detail to the space. Wood-and-steel hangers, vintage display cabinets, and oak wood storage units serve as objets, reflecting the brand's signature feminine and exotic sensibility.
In addition, the fixed hangers along the showroom’s long wall, the wooden mirror, and the hanger line following the curved partition were designed to optimize the flow of the clothing collection and the product display circulation.
In the center of the main showroom, a cozy VP showroom is separately partitioned using rounding partitions and columns to provide a quiet sense of immersion for the brand. Similarly, this space maintained a connection with the outside landscape through a large window, and a minimal yet emotional detail was completed by adding a built-in shelf and indirect lighting.
The fitting room was placed right next to the counter for smooth customer flow and finished with jute-textured wallpaper reminiscent of rattan, creating a natural and cozy atmosphere throughout the space.
Overall, the MARIANG PLUS showroom embodies the brand’s pursuit of naturalness through harmonious colors inspired by nature, soft curves, and thoughtful details that embrace negative space. It functions as a space that fosters an emotional connection between the brand and its customers.
