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MOOU Building
Fran Parente Photography

MOOU Building

Projeto signed by FGMF gives sustainability, urban integration and innovative way of working on land with slopes.

São Paulo, November 2021 - Located on Mourato Coelho street - inspiration for its name - the Moou building is a new proposal for social integration, urbanism and authentic design in the heart of Vila Madalena, birthplace of the bohemian city of São Paulo. Signed by FGMF, the project has a total area of 1200m2, in a land with a great natural slope, which was used in a unique way in the organization of internal spaces and in the delivery of an urban kindness to everyone who passes through the region.

photo_credit Fran Parente Photography
Fran Parente Photography

The space destined to the garage was designed not to antagonize the pedestrian, but rather offer him comfort and refuge. With a retreat in the upper floor greater than the mandatory, a small public square with benches and strong presence of vegetation was created to enable dialogue between the condominium and the other agents of the neighborhood.

photo_credit Fran Parente Photography
Fran Parente Photography

The vegetation was chosen by the landscape designer Camila Vica with focus in practicality, subtlety, and utility. The plants are low maintenance, low water demand and offer ceilings- gardens that aid in the thermal performance of the building. Also on the environmental factor, soil permeability helps to control the urban microclimate of the region, creating a more pleasant environment for residents and passers-by.

photo_credit Fran Parente Photography
Fran Parente Photography

The facade of the project is marked by a continuous flat perforated sheet with two floating laminas above. The largest, from characteristic apparent concrete, integrates with the environment proposed by the public square, while the smallest, white and more discreet, stands out in front of the small elevated square of the interior of the condominium, creating a double-height space in the elevated square, the result of the elimination of the first floor of this lamina.

photo_credit Fran Parente Photography
Fran Parente Photography

Inside the building, the visitor is greeted by the covered elevated square, which was articulated to be integrated into other environments, such as modernist courtyards. The environment is complemented by the panel of the artist Fabio Flaksajuda and the equipment was designed by the office Superlimão, a long partnership in FGMF, responsible for the construction of the environments of the common areas. In addition to these common spaces, MOOU has leisure areas with swimming pool, gourmet area and comfortable social environments.

photo_credit Fran Parente Photography
Fran Parente Photography

The striking concrete lamina was built so that its lightweight design would create a highlight at the entrance of the building. Inside, the lobby is positioned over a garden that gives entrance to the apartments. Two apartments are arranged under this initial lamina, which are the largest in the condominium, while the other has 4 per floor, with a total of 8 floors. In its distribution, there are 9 apartment configurations that allow adaptability to different audiences and housing profiles, integrating plurality to this unique design project.

photo_credit Fran Parente Photography
Fran Parente Photography

Each apartment has been architected with large windows and balconies that promote air circulation and natural light, reducing the use of artificial fountains. In the penthouse on the top floor, FGMF sought to explore the precious view that the original land offered, designing an open space for all residents to enjoy the sunset of the bohemian neighborhood of São Paulo.

photo_credit Fran Parente Photography
Fran Parente Photography

Team:

FGMF Arquitetos – Forte, Gimenes e Marcondes Ferraz Arquitetos

Authors - Fernando Forte, Lourenço Gimenes, Rodrigo Marcondes Ferraz

Coordinators - Ana Paula Barbosa, Sonia Gouveia

Contributors - Alessandra Musto, Carla Bonfante, Carla Facchini, Carla Soffi,

Caroline Endo, Fernanda Veríssimo, Juliana Cadó, Ligia Meirelles, Mariana Lazero,

Wanessa Simoe

Interns - Giovanna Albuquerque, Gabriela Eberhardt, Rafael Mourão, Otavio Araújo

Photographer - Fran Parente

Constructor - SKR Construtora e Incorporadora
Foundation and Structural Engineering - Monteiro & Linardi
Electrical and Plumbing Installation – FMA, FEP
Landscape Designer - Camila Vicari
Interior design - SuperLimão

photo_credit Fran Parente Photography
Fran Parente Photography
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