Mooy

Mooy

Architect
WeWantMore
Location
Lombardenvest 19, 2000 Antwerp, Belgium | View Map
Project Year
2018
Category
Shops
BILD Studio
Product Spec Sheet

ElementBrandProduct Name
Liquid Design cast floor: consists of natural materials which are renewable and therefore environmentally friendlyForbo Flooring Systems
Back wall in the golden circle feature wallAbet Laminati
Shop displays custom designIdejù Parkas
Hand-made paper flower wallMio Gallery
Curved lighting features in shop areaNew Dimension Lighting

Product Spec Sheet
Liquid Design cast floor: consists of natural materials which are renewable and therefore environmentally friendly
Back wall in the golden circle feature wall
Shop displays custom design
Hand-made paper flower wall
Curved lighting features in shop area

Mooy

WeWantMore as Architects

The starting point for the Mooy brief was the founder’s belief in the natural beauty of every woman. With some carefully selected healthy dishes on the one hand and premium skincare products on the other, Mooy wanted to cater both to the inner as the outer beauty of its clients. A concept we translated in a brand identity and interior design inspired by the round shape of a 'tache de beauté - one of 7 attributes of female beauty.

 

The challenge for this 120 m² shop location was finding a concept that could bring the two mindsets together in one space. We found the answer in our vision for the brand identity, establishing two distinctive areas defined by the same round shape, quite literally creating two beauty spots: one for the inner and one for the outer body. The duality of the concept was reinforced by the use of two entrances, attracting people with two different interests.

 

A special feature in the design is the circular wall niche filled with custom- and handmade paper flowers. The terrazzo used for tables, kitchen and toilets, as well as the liquid floor were tailor-made to correspond with the different shades of pink of the brand identity. The light fixtures were designed to evoke a natural, organic feeling. The result was an interior design with two very impactful circles and multiple shades of pink in a leading role, creating a strong visual link with the brand design.

 

Material Used :

1. Forbo - Liquid Design cast floor: consists of natural materials which are renewable and therefore environmentally friendly.

2. Mio Gallery - Hand-made paper flower wall. 

3. New Dimension Lighting - Curved lighting features in shop area. Custom design by WeWantMore. Execution by New Dimension Lighting. 

4. Idejù Parkas - Shop displays custom design by WeWantMore. Execution by Idejù Parkas. 

5. Abet Laminati - Back wall in the golden circle feature wall. Material used is a reflecting high pressure laminate. 

6. Zoink Atelier - Pink velours bench. Custom design by WeWantMore. Execution by Zoink Atelier.

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Project Credits
Architects
VF Corporation
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VF Corporation

Offices
Denver, Colorado, USA - Build completed in 2021
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