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Museum of Contemporary Art and Planning Exhibition (MOCAPE)

The Museum of Contemporary Art & Planning Exhibition (MOCAPE) is part of the master plan for the Futian Cultural District, the new urban center of Shenzhen. The project combines two independent yet structurally unified institutions: The Museum of Contemporary Art (MOCA) and the Planning Exhibition (PE) as a cultural meeting point and a venue for architectural exhibitions. The lobby, multifunctional exhibition halls, auditorium, conference rooms and service areas will be used jointly.


Both museums are designed as separate entities emphasizing their individual functional and artistic requirements and yet are merged in a monolithic body surrounded by a multifunctional facade. This transparent facade and a sophisticated internal lighting concept allow a deep view into the joint entrance and transitional areas between the buildings. From the inside, visitors are granted an unhindered view onto the city suggesting they are somewhere in a gently shaded outdoor area, an impression enhanced by 6 to 17 meter high, completely open and column-free exhibition areas.


Behind the entrance area between the museums, visitors ascend to the main level by ramps and escalators and enter the “Plaza”, which serves as a point of departure for tours of the museums. From the Plaza the rooms for cultural events, a multi-functional hall, several auditoriums and a library can be accessed.


A silvery shining and softly deformed “Cloud” serves as a central orientation and access element on the Plaza. On several floors the Cloud hosts a number of public functions such as a café, a book store and a museum store and it joins the exhibitions rooms of both museums with bridges and ramps. With its curved surface the Cloud opens into the space reflecting the idea of two museums under one roof.


The Urban Concept The MOCAPE monolith completes the eastern part of the master plan for the city center and fills the last gap in the Futian Cultural District between the „Youth Activity Hall“ (YAH) to the north and the opera-library complex to the south. Similar to other buildings in this district, the main level of the MOCAPE lies 10 meters above the ground level and so creates a stage-like platform, which acts as a unifying element with the adjacent buildings.


Skin, Light and Energy Concept The exterior skin consists of an outer layer of natural stone louvers and the actual climate envelope made from insulated glass. These elements form a dynamic surface, which is structurally independent from the mounting framework of the museum buildings. This functional exterior envelops the two museums, a vertical access and entertainment element (Cloud), the public Plaza, and the multifunctional base.


The technical building equipment is designed to reduce the overall need of external energy sources: Pollution free systems and facilities use renewable energy sources through solar and geothermal energy (with a ground water cooling system) and only systems with high energy efficiency have been implemented. The roof of the museum filters daylight for the exhibition rooms, which reduces the need for artificial lighting.


With this combination of state of the art technological components, a compact building volume, thermal insulation and efficient sun shading the MOCAPE is not only an architectural landmark but also an ecological and environmentally friendly benchmark project.


Project credits

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Architects
Architects
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Project data

Project Year
2016
Category
Museums

MOCAPE – Museum of Contemporary Art & Planning Exhibition

MOCAPE – Museum of Contemporary Art & Planning Exhibition

Shenzhen Planning Exhibition: Urban Planning Museum covering 8,500 square metres

The city of Shenzhen, a metropolis in South China with more than 12 million inhabitants, has a new attraction to offer: the MOCAPE – Museum of Contemporary Art & Planning Exhibition, designed by the Austrian architect Coop Himmelb(l)au. It consists of two parts, which are dedicated to contemporary art and urban planning. ATELIER BRÜCKNER designed the exhibition, which concerns the topic of urban planning and is set out over an area of just under 8,500 square metres. 

Shenzhen is one of the fastest growing cities in the world; up until the late 1970s, today's megacity was not much bigger than a village. In just a few decades, it has developed into a city of millions and become a high-tech centre with electronically based processes that are used for diverse applications ranging from local public transport and garbage disposal to facial recognition. The Urban Planning Museum portrays the urban-planning history of this futuristic city. It shows Shenzhen in all its vitality, characterised as it is and has been by continuous change and growth.  

Following the motto "Shenzhen is Vitality", the permanent exhibition is divided into three large areas, each with a specific theme: "City Co-Existence", "City Co-Construction" and "City Co-Wish". A floor is dedicated to each theme. The basic design concept is a grid system –  a symbol for the abstract process of urban planning. Within the grid, visitors gradually get closer and closer to the city. All the floors and the contents are connected to each other by the "Shenzhen Lens", an impressive, multi-media installation with a diameter of 15 metres that is located in the atrium, which goes 50 metres right up to the top of the building.

In the "City Co-Existence" area, visitors initially view the city of Shenzhen from a distance. An extensive floor graphic illustrates the scenic interrelationships: the coastline and the surrounding mountainous area. White models show parts of the landscape and convey the idea of abstractly conceived urban planning in relation to the given geographical reality and the pre-existing resources. Augmented reality breathes life into the models: the landscape changes due to its inhabitants; animals begin to stir and colours shown on the display motivate people to obtain further information. 

The further the visitors advance into the themed area, the closer they get to the city: the grid becomes bigger, the questions more concrete. For instance, infrastructure questions arise: How can a city of millions be supplied with sufficient electricity and water? 

Finally, the inhabitants of the city themselves speak out on the topic of co-existence. The "Space and Society" room, which is kept dark, shows interviews on round displays. They are connected by white lines, which are interlaced in the room as a symbol of the explosive and thoroughly experimental development of the city.

In the second themed area as well, the museum visitors approach the city of Shenzhen step by step. The "City Co-Construction" aspect concerns concrete urban planning, whereby the exhibition presents the master plan of Shenzhen from the year 1979 and relates it to the city's present-day appearance. Monitors let into the floor give the impression of observing Shenzhen from a bird's eye perspective. They are arranged in four rows, each with seven screens, and show individual aspects of the planning phases 1986, 1996–2010, 2010–2020 and 2017­–2035, for instance the number and location of public green areas. Renowned urban planners share their thoughts on the master plan with the museum visitors in that their video statements can be seen on steles. 

The media stations further on in the exhibition take a look at individual districts and boroughs, with consideration being given to their structure and the legal stipulations on which their urban planning is based. The acquired knowledge is then used for a mini game: the museum visitors build their own city, which has to fulfil certain criteria, for example a balanced relationship of industrial districts and green areas. At the end of the themed area, the visitors immerse themselves in the cityscape and get to know the megacity in a new way: the route through the exhibition takes them to iconic buildings, which are arranged in chronological order– the perspective of a visitor to the city who travels through its history.

The third exhibition level presents the theme of "City Co-Wish". In a rather abstract way, it deals with ideas and theories concerning all aspects of urban planning and traces an arc from the past to the present and then into the future. The design of the exhibition is reminiscent of building-site scaffolding; it conveys the transformation that Shenzhen is still undergoing. A comparison with other large cities is enabled in the "Future Vision" room. Three-metre-high steles form a skyline of the world's most famous cities: London, Sydney, Paris and New York provide the inspiration. 

In the "City Imagination" room, the museum visitors immerse themselves in an abstract light and sound environment. The real-time weather information of Shenzhen, such as wind speed and temperature, is transformed into an art installation through algorithms, triggering the visitors' imagination of a city of the future. In the colourfully designed "kids' area", the very young museum visitors can put their ideas into practice: the result is a city made of building blocks. Special exhibition spaces are dedicated to continuous further development and to the efforts being made to find new and improved approaches to urban planning.

The Shenzhen Lens, the highlight of the exhibition, conceptually connects all three floors of the building and the contents of the different themed areas. Consisting of three "levels", which overlap each other like the sketching paper of an architect, it visualises the planning process itself. The lowest level relates to the first themed area and therefore to the basic structure of the landscape of Shenzhen. The second area shows how the city evolved and was embedded in its natural surroundings. The third level is manifested in the form of numerous screens that are suspended above the lens. Museum visitors can display their wishes for the city of Shenzhen on the screens or follow the streams of movement in the city in real time. 

Urban planning museums are fixed institutions of every large city in China. They are not only directed at the local population but also want to reach an international public. ATELIER BRÜCKNER has been implementing projects in China since 2006. They range from the Shanghai Auto Museum to the State Grid Pavilion at Expo 2010 and to the Haier Home Appliance Museum in Qingdao, which was opened last year. 

Brand description
ATELIER BRÜCKNER conceives and designs narrative architecture and spaces for brands, exhibitions, trade fairs and museums. From content and messages, we develop surprising ideas and create memorable concepts that set international standards.
Products applied in Commercial , Cultural , Educational , +2