The new flagship store for John Frieda Salons is situated to the North of Oxford Street, in the West-end of London.
This large hairdresser’s salon occupies two stories of a Seven-storey commercial building, which has recently been converted into residential units and sits within the Harley Street Conservation Area.
The existing ground floor and basement levels were extensively remodelled by London Atelier. The lower two levels of this 60s building were reconfigured to meet the requirements of the 21 seat hairdresser salon.
London Atelier worked closely with the client team on all aspects of the project and carefully designed each element of the salon. The project is meticulously detailed and the execution was monitored closely by the Architect’s team.
The result is a sophisticated and beautiful modern salon with a light industrial touch, bespoke metal fixtures and furniture, and a new facade on ground floor that gives the shop front a new face and a new lease of life.
A new staircase and entrance with new internal partitions enabled London Atelier to create a continuous spatial flow throughout the salon.This was further enhanced by the repetition of the individual work stations and the coherent design language applied. Innovative solutions such as hot- wired storage compartments with hairdressers’ accessories and custom-made furniture pieces are designed to be functional and ergonomic while helping maintain the overall appearance of the salon. Additional light has been introduced by new glazed floor openings which are boosted by artificial lightingat darker hours of the day. An accoustic ceiling is sprayed accross the entire soffit to dampen the ambient sound level and form a uniform ceiling throughout. The Duct work and mechanical plants are carefully coordinated and exposed.
London Atelier transformed the space to house a fine hairdressing salon with subtle and highly detailed warm metal interiors.